Reviewed by Taleb Kabbara.
Prism has tracked 15 source-linked sports-business deals involving Adidas since 2021, most recently ESPN announced sponsor Adidas (8 October 2026). It is most active in announced sponsor and will replace as kit supplier.
| Sector | Kit supplier, team partnerships & lifestyle crossover |
|---|---|
| HQ country | DE |
| Source-linked deal count | 15 |
| First deal date | 18 August 2021 |
| Latest deal date | 8 October 2026 |
| Top recorded categories | announced sponsor, will replace as kit supplier |
| Last updated | 8 October 2026 |
Prism lists 15 source-linked sports-business deal records for Adidas. Follow each publisher link for the original wording and context.
The latest three source-linked records appear above. They are reported records; check each publisher for current details.
The summary is based on Prism Radar records and links to the original publisher for each item.
Full deal history and contacts are available to Prism members. See membership options.