Who sponsors Authentic Brands Group?

Authentic Brands Group's current sponsors and partners recorded by Prism include NewRee Sports (commercial partner) and Kevin Hart (commercial partner). Last updated 15 August 2026.

Key facts

Sector	Sports and entertainment licensing
HQ country	US
Website	www.linkedin.com
Source-linked deal count	3
First deal date	7 January 2026
Latest deal date	13 April 2026
Top recorded categories	Commercial partner
Last updated	15 August 2026

Current partners

Partner	Category	Start / end	Source
NewRee Sports	Commercial partner	Not reported	insideretail.asia
Kevin Hart	Commercial partner	Not reported	corporate.authentic.com

Latest source-linked deals

13 April 2026 — Authentic Appoints Newree Sports as Rebook's Core Operating Partner in China, Hong Kong, Macau - Authentic Brands Group Reported — Original source (insideretail.asia)
6 April 2026 — Shaquille O’Neal & TNT Sports to Launch DUNKMAN, the World’s First Professional Dunk League - Authentic Brands Group Reported — Original source (corporate.authentic.com)
7 January 2026 — Kevin Hart Partners With Authentic Brands Group to Scale Brand and Business - boardroom.tv Reported — Original source (corporate.authentic.com)

Frequently asked questions

What sports sponsorships does Authentic Brands Group have?

Prism's source-linked records list these current sponsors and partners for Authentic Brands Group: NewRee Sports (commercial partner) and Kevin Hart (commercial partner).

Who has Authentic Brands Group partnered with recently?

The latest three source-linked records appear above. They are reported records; check each publisher for current details.

Where does this information come from?

The summary is based on Prism Radar records and links to the original publisher for each item.

Full deal history and contacts are available to Prism members. See membership options.

Reviewed by Taleb Kabbara.