CBS sports sponsorship and partnership deals

Reviewed by Taleb Kabbara.

Prism has tracked 5 source-linked sports-business deals involving CBS since 2021, most recently UFC partners with expanded distribution in Canada beginning January 2027 Citytv (25 September 2026). It is most active in partners with expanded distribution in Canada beginning January 2027 and broadcasts main card of UFC 332 in Canada.

Key facts

HQ countryUS
Source-linked deal count5
First deal date8 April 2021
Latest deal date25 September 2026
Top recorded categoriespartners with expanded distribution in Canada beginning January 2027, broadcasts main card of UFC 332 in Canada
Last updated25 September 2026

Latest source-linked deals

Frequently asked questions

What sports sponsorships does CBS have?

Prism lists 5 source-linked sports-business deal records for CBS. Follow each publisher link for the original wording and context.

Who has CBS partnered with recently?

The latest three source-linked records appear above. They are reported records; check each publisher for current details.

Where does this information come from?

The summary is based on Prism Radar records and links to the original publisher for each item.

Full deal history and contacts are available to Prism members. See membership options.