ITV sports sponsorship and partnership deals

Reviewed by Taleb Kabbara.

Prism has tracked 3 source-linked sports-business deals involving ITV since 2026, most recently ITV partners with Snack Media (5 August 2026). It is most active in partners with and sold media and entertainment business to.

Key facts

Sector	Talent & entertainment representation
HQ country	GB
Source-linked deal count	3
First deal date	Invalid Date
Latest deal date	5 August 2026
Top recorded categories	partners with, sold media and entertainment business to
Last updated	1 September 2026

Latest source-linked deals

5 August 2026 — ITV Expands YouTube Sales House with Snack Media Partnership - VideoWeek Reported — Original source (videoweek.com)
6 July 2026 — ITV sells media and entertainment business to Sky in £1.6bn deal - The Times Reported — Original source (www.svgeurope.org)
6 July 2026 — Sky-ITV deal: more free sport, but devil’s in the detail - RXTV Reported — Original source (rxtvinfo.com)

Frequently asked questions

What sports sponsorships does ITV have?

Prism lists 3 source-linked sports-business deal records for ITV. Follow each publisher link for the original wording and context.

Who has ITV partnered with recently?

The latest three source-linked records appear above. They are reported records; check each publisher for current details.

Where does this information come from?

The summary is based on Prism Radar records and links to the original publisher for each item.

Full deal history and contacts are available to Prism members. See membership options.