Adidas's current sponsors and partners recorded by Prism include ESPN (sponsor), German Football Association (commercial partner), Unrivaled (commercial partner), Liverpool Basketball (commercial partner) and Unrivaled 3×3 (commercial partner). Last updated 8 October 2026.
| Sector | Kit supplier, team partnerships & lifestyle crossover |
|---|---|
| HQ country | DE |
| Source-linked deal count | 22 |
| First deal date | 18 August 2021 |
| Latest deal date | 8 October 2026 |
| Top recorded categories | Sponsor, Commercial partner, Other commercial relationship |
| Last updated | 8 October 2026 |
| Partner | Category | Start / end | Source |
|---|---|---|---|
| ESPN | Sponsor | Not reported | espnpressroom.com |
| German Football Association | Commercial partner | 31 December 2034 | www.bavarianfootballworks.com |
| Unrivaled | Commercial partner | Not reported | sportsmintmedia.com |
| Liverpool Basketball | Commercial partner | Not reported | sportsmintmedia.com |
| Unrivaled 3×3 | Commercial partner | Not reported | justwomenssports.com |
| 17 Sport | Other commercial relationship | Not reported | www.sponsorshipx.com |
| Colorado State | Commercial partner | Not reported | csurams.com |
| Kings League | Commercial partner | Not reported | shikenso.com |
| JD Sports Fashion | Commercial partner | Not reported | www.linkedin.com |
| Kings World Cup Clubs 2026 | Commercial partner | Not reported | www.linkedin.com |
| FIFA World Cup | Other commercial relationship | Not reported | www.insideworldfootball.com |
| Qatar Stars League | Other commercial relationship | Not reported | www.insideworldfootball.com |
| Belgian Football Association | Sponsor | 31 December 2034 | financefootball.com |
| Red Flames | Sponsor | 31 December 2034 | financefootball.com |
| Royal Belgian Football Association | Sponsor | 31 December 2034 | financefootball.com |
| Oakland University | Commercial partner | Not reported | sgbonline.com |
| John Wall | Other commercial relationship | Not reported | www.sportbusiness.com |
| European Solheim Cup team | Other commercial relationship | Not reported | golfbusinessnews.com |
| Audi | Commercial partner | Not reported | www.intermiamicf.com |
| Inter Miami CF | Commercial partner | Not reported | www.intermiamicf.com |
| Audi South Florida dealers | Commercial partner | Not reported | www.intermiamicf.com |
| San Diego FC | Official partner | Not reported | www.footyheadlines.com |
| UEFA | Commercial partner | Not reported | www.footyheadlines.com |
| Real Madrid | Commercial partner | Not reported | www.mundodeportivo.com |
| Queens League | Commercial partner | Not reported | kingsleague.pro |
| Authentic Brands | Other commercial relationship | Not reported | www.sportbusiness.com |
| Reebok | Other commercial relationship | Not reported | www.sportbusiness.com |
Prism's source-linked records list these current sponsors and partners for Adidas: ESPN (sponsor), German Football Association (commercial partner), Unrivaled (commercial partner), Liverpool Basketball (commercial partner) and Unrivaled 3×3 (commercial partner).
The latest three source-linked records appear above. They are reported records; check each publisher for current details.
The summary is based on Prism Radar records and links to the original publisher for each item.
Full deal history and contacts are available to Prism members. See membership options.
Reviewed by Taleb Kabbara.