Who sponsors FIFA World Cup?

FIFA World Cup's current sponsors and partners recorded by Prism include Soccer Shots (other commercial relationship), Adidas (other commercial relationship), Coca-Cola (other commercial relationship), Hong Kong Jockey Club (commercial partner) and Notre Dame (other commercial relationship). Last updated 27 August 2026.

Key facts

SectorAppeared in 1 radar article
Source-linked deal count9
First deal date19 March 2026
Latest deal date2 July 2026
Top recorded categoriesOther commercial relationship, Commercial partner, Sponsor
Last updated27 August 2026

Current partners

PartnerCategoryStart / endSource
Soccer ShotsOther commercial relationshipNot reportedwww.soccershots.com
AdidasOther commercial relationshipNot reportedwww.insideworldfootball.com
Coca-ColaOther commercial relationshipNot reportednews.nd.edu
Hong Kong Jockey ClubCommercial partnerNot reportedwww.scmp.com
Notre DameOther commercial relationshipNot reportednews.nd.edu
Dr. SquatchSponsorNot reportedwww.prnewswire.com
HeinekenMedia-rights partnerNot reportedsportforbusiness.com
RTÉMedia-rights partnerNot reportedsportforbusiness.com
Sport for BusinessMedia-rights partnerNot reportedsportforbusiness.com
UnileverCommercial partnerNot reportedbrandspurng.com
Bank of AmericaOther commercial relationshipNot reportedwww.prnewswire.com
VisaOther commercial relationshipNot reportedwww.prnewswire.com

Latest source-linked deals

Frequently asked questions

What sports sponsorships does FIFA World Cup have?

Prism's source-linked records list these current sponsors and partners for FIFA World Cup: Soccer Shots (other commercial relationship), Adidas (other commercial relationship), Coca-Cola (other commercial relationship), Hong Kong Jockey Club (commercial partner) and Notre Dame (other commercial relationship).

Who has FIFA World Cup partnered with recently?

The latest three source-linked records appear above. They are reported records; check each publisher for current details.

Where does this information come from?

The summary is based on Prism Radar records and links to the original publisher for each item.

Full deal history and contacts are available to Prism members. See membership options.

Reviewed by Taleb Kabbara.