Heineken's current sponsors and partners recorded by Prism include FIFA World Cup (media-rights partner), RTÉ (media-rights partner), Sport for Business (media-rights partner) and Juventus Football Club (official partner). Last updated 21 June 2026.
| Sector | UEFA Champions League, F1 & rugby sponsorships |
|---|---|
| HQ country | NL |
| Source-linked deal count | 2 |
| First deal date | 19 February 2026 |
| Latest deal date | 4 June 2026 |
| Top recorded categories | Media-rights partner, Official partner |
| Last updated | 21 June 2026 |
| Partner | Category | Start / end | Source |
|---|---|---|---|
| FIFA World Cup | Media-rights partner | Not reported | sportforbusiness.com |
| RTÉ | Media-rights partner | Not reported | sportforbusiness.com |
| Sport for Business | Media-rights partner | Not reported | sportforbusiness.com |
| Juventus Football Club | Official partner | Not reported | sportsmintmedia.com |
Prism's source-linked records list these current sponsors and partners for Heineken: FIFA World Cup (media-rights partner), RTÉ (media-rights partner), Sport for Business (media-rights partner) and Juventus Football Club (official partner).
The latest three source-linked records appear above. They are reported records; check each publisher for current details.
The summary is based on Prism Radar records and links to the original publisher for each item.
Full deal history and contacts are available to Prism members. See membership options.
Reviewed by Taleb Kabbara.