NHL sports sponsorship and partnership deals

Reviewed by Taleb Kabbara.

Prism has tracked 8 source-linked sports-business deals involving NHL since 2021, most recently Michelob ULTRA partners with NHL (25 September 2026). It is most active in partners with and owns.

Key facts

Sector	Appeared in 5 radar articles
HQ country	US
Source-linked deal count	8
First deal date	29 April 2021
Latest deal date	25 September 2026
Top recorded categories	partners with, owns
Last updated	25 September 2026

Latest source-linked deals

25 September 2026 — Michelob ULTRA expands NHL footprint with league-wide US partnership Reported — Original source (sportsmintmedia.com)
16 September 2026 — Spectrum is back at UCF in multiyear deal Reported — Original source (www.playfly.com)
3 September 2026 — Amazon’s Prime Video to serve as local streaming home for six NHL teams Reported — Original source (www.playfly.com)

Frequently asked questions

What sports sponsorships does NHL have?

Prism lists 8 source-linked sports-business deal records for NHL. Follow each publisher link for the original wording and context.

Who has NHL partnered with recently?

The latest three source-linked records appear above. They are reported records; check each publisher for current details.

Where does this information come from?

The summary is based on Prism Radar records and links to the original publisher for each item.

Full deal history and contacts are available to Prism members. See membership options.