Saracens have formed a partnership with PensionBee, making the financial services company the official pension partner for both their men's and women's teams during the 2025/26 season. This collaboration will feature branding on team shirts and aims to enhance financial literacy among fans, reflecting the growing importance of financial sustainability in English rugby. The deal underscores the trend of rugby clubs seeking partnerships that align with financial services to engage supporters and promote long-term financial planning.
Saracens RFC partner with PensionBee 23 Mar 2026 | SIG Editoral Team Share on Saracens have partnered with PensionBee, which becomes the official pension partner of both the men’s and women’s teams for the remainder of the 2025/26 season. The agreement includes branding on playing shirt sleeves, starting with the fixture at Tottenham Hotspur Stadium in London. The partnership applies across both squads, reflecting continued growth in the women’s game in England alongside the established men’s competition structure. PensionBee, headquartered in the UK, manages pension savings for more than 300,000 customers and oversees billions of pounds in assets. The collaboration will focus on initiatives aimed at improving financial awareness among supporters in the UK, with joint campaigns expected to promote pension engagement and long-term financial planning. The deal adds to ongoing commercial activity in English rugby union, where clubs have continued to develop partnerships aligned with financial services and fan engagement, following increased attention on financial sustainability across the sport in recent seasons. Jordan Lowe, Vice President of Partnerships at PensionBee, said , “We’re delighted to be partnering with Saracens, one of rugby’s most respected and recognisable global teams. Our mission is to build retirement confidence so that everyone can enjoy a happy retirement. Saracens’ commitment to using rugby as a catalyst for positive social change perfectly compliments this. We’re excited to support both the Men’s and Women’s teams, and look forward to engaging fans and helping them feel more confident about their long-term finances.” Charlie Beall, Chief Executive Officer at Saracens, said, “Partnering with PensionBee is a natural alignment for Saracens. As two London-born organisations, we share a commitment to innovation, long-term thinking and making a positive impact in our communities. PensionBee has built a strong reputation as a challenger brand within its sector, and we’re excited to work together to engage our supporters and promote greater financial confidence.”
Curated by Taleb Kabbara · Source: sportindustry.co.uk
Saracens, PensionBee, Tottenham Hotspur Stadium
Partnership Tracker, Fan Engagement Hub, Ticketing & Venue Ops
Saracens: Saracens is a professional rugby union club based in London that has entered into a partnership with PensionBee for the 2025/26 season.
PensionBee: PensionBee is a UK-based pension provider that has become the official pension partner of Saracens for the 2025/26 season.
Tottenham Hotspur Stadium: Tottenham Hotspur Stadium is a multi-purpose venue in London where Saracens will feature branding on playing shirt sleeves as part of their partnership with PensionBee.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.