Heineken 0.0 has secured a sponsorship deal for the European rugby coverage on Premier Sports. This partnership highlights Heineken's strategy to promote its non-alcoholic beer brand while tapping into the sports market, enhancing brand visibility among rugby fans.
Home News Heineken 0.0 to Sponsor European Rugby Coverage on Premier Sports News Sponsorship Heineken 0.0 to Sponsor European Rugby Coverage on Premier Sports January 9, 2026 Share Facebook Twitter Linkedin Email With European club rugby taking centre stage this weekend, Sky Media has announced that it has partnered with Heineken 0.0 as the main sponsor of the Investec Champions Cup and the EPCR Challenge Cup, both of which are broadcast by Premier Sports in Ireland. The sponsorship runs until the final weekend in May 2026. “We are proud to confirm Heineken 0.0 as the brand sponsor of two premium rugby competitions on Premier Sports in Ireland,” said Malcolm Murray, sales director, Sky Media. “The Investec Champions Cup and EPCR Challenge Cup both provide Heineken 0.0 with a fantastic opportunity to connect with Irish rugby fans during key sporting moments.” “This partnership builds on our long-standing commitment to rugby in Ireland, and we look forward to raising a Heineken as we enjoy every thrill, heartbreak, and celebration this season,” added Dan Lee, brand manager, Heineken Ireland. “We’re delighted to have Heineken® 0.0 as our broadcast sponsor on Premier Sports in Ireland. The brand has been an integral part of the best club rugby competition in the world over the past decades and to have them associated with our coverage is a terrific endorsement,” added Ryle Nugent, CEO, Premier Sports (Ireland & Asia). Share Facebook Twitter Linkedin Email Previous article Coca Cola’s AI Christmas Ad Tops Interesting Index for Q4 Next article Bonfire Unveils New Beacon CARE Fertility Campaign AdWorld
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Heineken 0.0, Premier Sports
Heineken 0.0: Heineken 0.0 sponsors European rugby coverage on Premier Sports.
Premier Sports: Premier Sports is the broadcaster for European rugby coverage sponsored by Heineken 0.0.
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