A Connecticut-based company has teamed up with soccer star Alex Morgan for a marketing campaign, leveraging her profile to promote its brand. The partnership aims to boost the company's visibility and consumer reach by associating its products/services with Morgan's high-profile image.
Advertising, Media & Marketing Manufacturing Sports & Outdoors CT company partners with soccer star Alex Morgan on marketing campaign Alex Morgan poses with Henkel consumer brands including all laundry detergent, Persil detergent, Dial soap, Loctite adhesives and göt2b hair products. Contributed Photo By Greg Bordonaro March 6, 2026 Share Copy URL Email Facebook X Linkedin Rocky Hill-based consumer goods manufacturer Henkel has partnered with U.S. soccer star Alex Morgan on a new marketing campaign timed to build excitement ahead of the 2026 international soccer tournament set to be hosted in North America. The campaign centers on Morgan’s “Letter to a Soccer Nation,” a video message reflecting on how the sport shaped her life and encouraging fans to rally behind the U.S. teams. Morgan, a two-time World Cup champion with more than 220 appearances for the U.S. women’s national team, highlights the role of family routines and community support in building success on and off the field. In the video, Morgan is shown using or standing alongside several of Henkel’s consumer brands — including Persil laundry detergent, Dial soap, Loctite adhesives and göt2b hair products — as part of everyday routines at home. ADVERTISEMENT Henkel said the initiative is part of its broader partnership with U.S. Soccer Federation, which promotes several of the company’s consumer brands. The campaign will also include social media promotions, fan giveaways and youth soccer initiatives aimed at expanding access to the sport. Henkel, which employs about 8,000 people in North America, reported roughly $6.5 billion in regional sales in 2024. Learn more about: Advertising, Media & Marketing Henkel Corp. Manufacturing Rocky Hill Sports & Outdoors
Curated by Taleb Kabbara · Source: hartfordbusiness.com
Alex Morgan, CT company, Hartford Business Journal
Alex Morgan: Alex Morgan is a soccer star partnering with a Connecticut company on a marketing campaign.
CT company: CT company is a Connecticut-based company partnering with soccer star Alex Morgan on a marketing campaign.
Hartford Business Journal: Hartford Business Journal is the publication reporting the story about a Connecticut company partnering with Alex Morgan on a marketing campaign.
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