The BCCI has agreed a three-year sponsorship deal worth ₹270 crore with Google’s Gemini to begin with IPL 2026, making Gemini an official partner of the tournament. The agreement signals a significant tech-industry investment in cricket media rights and sponsorship, likely boosting the league’s commercial revenues and digital integration.
Articles Industry Brands Events Industry Watch News Sports BCCI Signs Three-Year ₹270 Crore Sponsorship Deal With Google’s Gemini, Starting IPL 2026 By EVENTFAQS Bureau - January 22, 2026 Facebook Twitter Pinterest WhatsApp The Board of Control for Cricket in India has signed a three-year sponsorship agreement with Gemini, the artificial intelligence platform developed by Google, a deal valued at about ₹270 crore, according to people familiar with the matter. The partnership is set to begin with the 2026 season of the Indian Premier League, one of the world’s most lucrative sports properties. The agreement highlights the growing presence of artificial intelligence companies in Indian cricket. ChatGPT, another A.I. platform, is currently among the sponsors of the Women’s Premier League, reflecting how technology firms are moving to fill gaps left by recent regulatory changes. Those shifts have reshaped cricket’s sponsorship market over the past year. A ban by the Indian government on real-money gaming platforms forced companies such as Dream11 to withdraw from high-profile cricket deals. In the aftermath, Apollo Tyres secured the national team’s jersey sponsorship rights in a separate agreement valued at ₹579 crore. The Tata Group continues to hold the title sponsorship of the IPL under a long-term contract, maintaining its prominent association with the league. The 2026 IPL season is scheduled to run from March 26 to May 31, and Gemini is expected to feature prominently across league branding and fan engagement initiatives. TAGS BCCI Board of Control for Cricket in India Gemini Google Indian Premier League Facebook Twitter Pinterest WhatsApp Previous article Vedanta Udaipur World Music Festival Returns for 10th Anniversary Edition from February 6 to 8, 2026 Next article Celebrity Pickleball Showdown to Kick Off World Pickleball League Season 2 on January 24 EVENTFAQS Bureau
Curated by Taleb Kabbara · Source: in.eventfaqs.com
BCCI, Google, Gemini, EventFAQs
BCCI: The Board of Control for Cricket in India (BCCI) is India's national cricket governing body and has signed a three-year sponsorship deal worth ₹270 crore with Google's Gemini starting IPL 2026.
Google: Google is a global technology company whose Gemini product has entered a three-year, ₹270 crore sponsorship relationship with the BCCI beginning in IPL 2026.
Gemini: Gemini is Google's AI product/brand that is the named sponsor in a three-year, ₹270 crore deal with the BCCI starting IPL 2026.
EventFAQs: EventFAQs is the publication that published the article headlined 'BCCI Signs Three-Year ₹270 Crore Sponsorship Deal With Google’s Gemini, Starting IPL 2026'.
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