Doppel, an AI-native Social Engineering Defense (SED) platform, has been named an Official Partner of the New York Knicks by Madison Square Garden Sports Corp., marking Doppel’s first collaboration with a global sports franchise. The deal will give Doppel in-arena, digital and out-of-home exposure at Madison Square Garden—including Gardenvision features, contests, social content and arena signage—raising the company’s brand visibility while signaling a commercial tie between cybersecurity tech and major sports marketing.
Home Company Press Releases Doppel Named Official Partner of the New York Knicks May 6, 2026 Doppel Named Official Partner of the New York Knicks Partnership to Showcase Doppel to Knicks Widespread Audience Through In-Arena, Digital and Out-Of-Home Assets Share: NEW YORK, May 6, 2026 – Madison Square Garden Sports Corp . (NYSE: MSGS) announced today a new partnership with Doppel , naming the AI-native Social Engineering Defense (SED) platform an Official Partner of the New York Knicks. The initiative marks Doppel’s first collaboration with a global sports franchise. Doppel’s brand will be showcased at Knicks home games at Madison Square Garden (MSG), including through in-arena contests and Gardenvision features during Knicks regular season games. Additionally, the Knicks digital channels will feature Doppel in a variety of ways, including a content series on Knicks socials. “My co-founder Rahul and I came up with the concept of Doppel on a basketball court, so partnering with the New York Knicks feels like a full-circle moment,” said Kevin Tian, CEO and Co-Founder of Doppel. “In basketball, defense determines outcomes in the highest-pressure moments, and in social engineering defense, the same is true. For impersonation and phishing attacks that target high-profile organizations and their executives daily, the best offense is a good social engineering defense. The Knicks operate in one of the most visible, high-stakes environments in sports, and that is exactly where our technology is built to perform. This partnership puts our mission to protect the world from social engineering attacks on one of the biggest stages in the world.” Bringing the partnership outdoors, Doppel will be included across MSG’s digital signage boards, providing brand visibility to those who walk by the arena every day. “We welcome Doppel to the Knicks family,” said Doug Jossem, Executive Vice President Global Sports and Entertainment Partnerships, MSG Entertainment. “Bringing them on board as a valued partner unlocks new ways to connect and engage with fans, and deliver value across our platforms, both inside and outside of the Arena.” “We built Doppel to be an AI-native platform that could identify and disrupt social engineering attacks, like deepfakes or phishing, before they ever reach their target,” said Rahul Madduluri, CTO and Co-Founder of Doppel. “That requires operating in real time with a high degree of precision and resilience. Those are the same standards that define elite organizations like the New York Knicks, where performance and discipline are non-negotiable. That shared mindset is what makes this partnership so natural.” About Madison Square Garden Sports Corp. Madison Square Garden Sports Corp. (MS
Curated by Taleb Kabbara · Source: www.doppel.com
Doppel, Madison Square Garden Sports Corp., New York Knicks, Madison Square Garden, MSG Entertainment, New York Rangers, Westchester Knicks, Hartford Wolf Pack, MSG Training Center
Doppel: Doppel is an AI-native platform that provides social engineering defense (SED) to protect individuals and brands from AI-powered impersonation, phishing, fraud, and social engineering.
Madison Square Garden Sports Corp.: Madison Square Garden Sports Corp. is a professional sports company that owns assets including the New York Knicks and New York Rangers and operates related teams and a training center.
New York Knicks: The New York Knicks are a professional National Basketball Association (NBA) franchise that will feature Doppel as an Official Partner at home games and on the team's digital channels.
Madison Square Garden: Madison Square Garden is an arena that hosts New York Knicks home games and features in-arena and outdoor digital signage where Doppel will be showcased.
MSG Entertainment: MSG Entertainment is a global sports and entertainment company whose executive Doug Jossem serves as Executive Vice President Global Sports and Entertainment Partnerships and who commented on welcoming Doppel as a Knicks partner.
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