AS Monaco and jewelry brand APM Monaco have renewed their major-partnership deal for three more seasons, keeping APM Monaco as the front-of-shirt sponsor for AS Monaco’s first team through 2029. The agreement expands on prior joint activities—including matchday events, in-store and Performance Centre activations, digital initiatives, and influencer invitations—and aims to boost both the club’s and the brand’s reach domestically and internationally.
Homepage All articles AS Monaco and APM Monaco extend their partnership until 2029 Back Press release AS Monaco and APM Monaco extend their partnership until 2029 AS Monaco and APM Monaco are proud to announce the extension of their partnership for a further three seasons, until 2029. Published on 03/06/2026 at 11:00 Reading time: 3 min. Major partner of the Principality’s club since 2023 , APM Monaco is thus continuing its commitment to the Rouge & Blanc. The leader in chic and fashionable jewellery will continue to feature on the front of the AS Monaco first-team players’ match jerseys during the French Ligue 1 championship. Read also APM Monaco, new main partner of AS Monaco Building on the joint initiatives carried out over recent seasons, as well as the activities organized during home matches, dedicated events or photo and video shoots, the two Monegasque organizations aim to strengthen their cooperation in order to bring their communities ever closer together. Special events will be organized at the AS Monaco Performance Centre, as well as in APM Monaco stores. Unique digital initiatives will also be offered to Monaco supporters with the aim of enhancing their experience and strengthening their connection with the brand. APM Monaco will also continue to invite its ambassadors and influencers to the Principality club’s matches under exclusive conditions, thereby contributing to the growth of the Rouge & Blanche community. We are honored to continue this adventure with AS Monaco. Now is the time to move forward together, to create memorable moments for the Principality and for those who follow it around the world. Philippe Prette, APM Monaco CEO For its part, AS Monaco, thanks to its excellent reputation among the French public and its 29 million followers on social media, will support APM Monaco’s reach in Monaco, France and internationally. We are delighted to extend our partnership with APM Monaco, a Monegasque brand that proudly represents the Principality and, like AS Monaco, embodies elegance and modernity. This renewal demonstrates that the journey we have shared since the launch of our collaboration is a fruitful one and holds great promise for the future. We look forward to writing the next chapters of this wonderful story together. Thiago Scuro, AS Monaco CEO
Curated by Taleb Kabbara · Source: www.asmonaco.com
AS Monaco, APM Monaco, Renault 5 E-Tech, Bang & Olufsen
AS Monaco: AS Monaco is a Principality football club that has extended its partnership with APM Monaco for a further three seasons, until 2029, and will support APM Monaco’s international reach with its social media following.
APM Monaco: APM Monaco is a Monegasque jewellery brand and the major partner of AS Monaco that will continue to feature on the front of the AS Monaco first-team players’ match jerseys and host joint events and digital initiatives.
Renault 5 E-Tech: Kit / shirt sponsorship partner of AS Monaco
Bang & Olufsen: Kit / shirt sponsorship partner of AS Monaco
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.