AS Monaco has renewed its partnership with Danish luxury audio maker Bang & Olufsen through 2028, keeping the brand as a visible sleeve/back sponsor on the club’s Ligue 1 jerseys and across its digital and matchday platforms. The deal includes activations like a recurring "MVP of the Month by Bang & Olufsen" and bespoke hospitality experiences at Stade Louis-II, aiming to deepen fan and client engagement by linking the brand with on-field performance and premium fan experiences.
Homepage All articles AS Monaco and Bang & Olufsen extend their partnership until 2028 Back Partners AS Monaco and Bang & Olufsen extend their partnership until 2028 This new phase reflects the two brands' ambition to deliver elevated and immersive experiences – designed to inspire lasting connections with sound. Published on 07/05/2026 at 11:00 Reading time: 3 min. Premium partner of AS Monaco since 2023, Bang & Olufsen will continue to activate the Sound of Monaco across the Club and the Principality over the next two seasons, reinforcing its presence at the intersection of performance, culture, and crafted sound. Visible at the top of the back During this period, the Danish luxury audio brand, present on the Rouge & Blanc kit for the past three seasons, will be visible at the top of the back of the Monegasque players’ jerseys during their Ligue 1 matches. Renowned for its distinctive approach to design, materials and acoustic performance, Bang & Olufsen will benefit from high-impact visibility across AS Monaco’s key platforms, most notably during home matches and throughout its social and digital channels. MVP of the Month by Bang & Olufsen’ activation The partnership will also include the ‘MVP of the Month by Bang & Olufsen’ activation, placing the brand at the center of performance recognition and aligning it with excellence on a recurring basis. This next phase of the partnership between the two century-old institutions will focus on elevating the experience for Bang & Olufsen clients and AS Monaco supporters, with curated moments and bespoke experiences within the hospitality areas at the Stade Louis-II. Creating more personal and lasting connections with the brand. We are delighted to extend our partnership with Bang & Olufsen, a brand whose image, as well as its values of excellence and innovation, are perfectly aligned with those of AS Monaco. Thiago Scuro Thiago Scuro, AS Monaco CEO says, “We are delighted to extend our partnership with Bang & Olufsen, a brand whose image, as well as its values of excellence and innovation, are perfectly aligned with those of AS Monaco. Following three successful years of collaboration, continuing our shared adventure made perfect sense for both organizations. Bolstered by our mutual support, we are ready to face future challenges together.” About Bang & Olufsen Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For a century, Bang & Olufsen has been pushing the boundaries of audio technology, and the company continues to sit at the forefront of acoustic and design innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 1,100 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S. See also
Curated by Taleb Kabbara · Source: www.asmonaco.com
AS Monaco, Bang & Olufsen, Stade Louis-II, Rouge & Blanc
AS Monaco: AS Monaco is a professional football club that has extended its commercial partnership with Bang & Olufsen and will display the brand on players’ jerseys and across club platforms.
Bang & Olufsen: Bang & Olufsen is a Danish luxury audio brand that extended its premium partnership with AS Monaco, will appear on the top-back of players’ jerseys, run an 'MVP of the Month' activation, and provide client experiences across the club and Principality.
Stade Louis-II: Stade Louis-II is the venue where AS Monaco will host hospitality activations and bespoke experiences for Bang & Olufsen clients and supporters.
Rouge & Blanc: Rouge & Blanc refers to the AS Monaco kit on which Bang & Olufsen has been present for the past three seasons.
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