The Boston Red Sox will for the first time feature a sponsor patch on their jerseys, marking a shift for the historic club. The move brings a new revenue stream and aligns the team with a broader MLB trend of monetizing uniform real estate.
For the first time, historic Boston Red Sox jersey will have a sponsor patch Advertisement Updated: 4:47 PM EST Nov 30, 2022 Editorial Standards ⓘ By Amanda Bang For the first time, historic Boston Red Sox jersey will have a sponsor patch Updated: 4:47 PM EST Nov 30, 2022 Editorial Standards ⓘ By Amanda Bang BOSTON — The Boston Red Sox jersey sleeve will feature a sponsorship logo for the first time as MassMutual and Boston Red Sox announce a 10-year partnership. MassMutual will become a signature sponsor for the Red Sox starting from the 2023 season, the company and the Red Sox announced. Advertisement "The Red Sox jersey is one of the most visible and central representations of the club, and it was important to us for the partner featured on it to have a deep understanding and appreciation for this region and community," said Red Sox president and CEO Sam Kennedy in a news release. "MassMutual is the perfect match for us because they have strong Massachusetts roots and an appetite similar to our own to collaborate well beyond the jersey patch." Fenway Park will have a MassMutual logo placed above the centerfield scoreboard and messaging throughout the rest of the ballpark, including behind home plate, the announcement said. “The Red Sox and MassMutual each share a long and storied history in Massachusetts,” said MassMutual chairman, president and CEO Roger Crandall. “Now, we are thrilled to come together and partner with an organization that will not only help us dramatically expand our efforts to reach more people, but also shares the same enduring sense of interdependence, teamwork, and community.” The partnership will also feature expanding the Fenway Park Learning Lab beginning April 2023, a spokesperson said. The program brings students to Fenway Park for an immersive learning experience that combines classroom-based subjects to be more engaging by utilizing the space throughout the park. The MassMutual and Red Sox Foundations announced that they eventually aim to provide resources and access for all sixth-grade students in the Boston Public Schools. Make WCVB a preferred source on Google Add Preferred Source Share Infinite Scroll Enabled Top Picks Four-legged friend reunited with owner after wandering to police station
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Boston Red Sox, MassMutual, Fenway Park
Boston Red Sox: The Boston Red Sox are a Major League Baseball franchise whose jersey sleeve will feature a sponsorship logo for the first time and whose Fenway Park will display MassMutual branding.
MassMutual: MassMutual is a financial services company that agreed to become a signature sponsor of the Red Sox with a 10-year partnership and will have its logo on the team's jersey sleeve and throughout Fenway Park.
Fenway Park: Fenway Park is the Boston Red Sox's home ballpark where MassMutual branding will be placed above the centerfield scoreboard and throughout the stadium including behind home plate.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.