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Curated by Taleb Kabbara · Source: sponsorship.sportbusiness.com
Indian Olympic Association, BCCI, Li Ning
Indian Olympic Association: The Indian Olympic Association is the National Olympic Committee for India that received a $1.35m grant from the BCCI after dropping sponsor Li Ning.
BCCI: The Board of Control for Cricket in India (BCCI) is India's national governing body for cricket that granted $1.35m to the Indian Olympic Association.
Li Ning: Li Ning is a sportswear and equipment brand that was the sponsor dropped by the Indian Olympic Association.
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