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Curated by Taleb Kabbara · Source: www.sportbusiness.com
Barcelona, Orpheus Media, Roures
Barcelona: Barcelona is a professional football club that struck a late €100m ‘fourth lever’ deal as described.
Orpheus Media: Orpheus Media is a media company led by Roures that entered into a deal with Barcelona described as a €100m 'fourth lever' transaction.
Roures: Roures is referenced as the individual associated with Orpheus Media in the deal with Barcelona.
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