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Curated by Taleb Kabbara · Source: www.sportbusiness.com
FIFA, Hyundai
FIFA: FIFA is football's global governing body and was involved in stalled negotiations over Hyundai's renewal worth more than $300m per World Cup cycle.
Hyundai: Hyundai is an automotive brand and a commercial partner whose renewal with FIFA was stalled and is valued at more than $300m per World Cup cycle.
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