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Curated by Taleb Kabbara · Source: www.sportbusiness.com
Ally, USGA, U.S. Women's Open
Ally: Ally is a financial services company and the title sponsor whose sponsorship of the USGA increased the U.S. Women's Open purse to $12 million.
USGA: United States Golf Association (USGA) is golf's national governing body in the U.S. that organizes the U.S. Women's Open and saw its tournament purse increased to $12 million following Ally's sponsorship.
U.S. Women's Open: The U.S. Women's Open is a major annual women's golf championship whose purse was increased to $12 million.
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