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Curated by Taleb Kabbara · Source: www.sportbusiness.com
Bet365, Alibaba, UEFA
Bet365: Bet365 is an online gambling company involved in commercial discussions related to UEFA's sponsorship/partnership arrangements.
Alibaba: Alibaba is a Chinese e‑commerce and technology conglomerate that has signed as a commercial partner in connection with UEFA.
UEFA: UEFA is European football's governing body that is pursuing commercial deals expected to generate around €1bn in windfall revenue.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.