DAZN has acquired EverPass Media as part of a strategic push to expand its U.S. presence, integrating EverPass’s platform and audience to strengthen its content distribution and fan engagement capabilities. The deal brings together DAZN’s sports streaming infrastructure with EverPass’s digital publishing and event assets, aiming to accelerate subscriber growth and commercial opportunities in the U.S. market.
ADVERTISEMENT DAZN to Acquire EverPass Media to Expand U.S. Commercial Venue Distribution Posted on: September 1, 2026 • 3 minute read ADVERTISEMENT DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the U.S. The acquisition will serve as the foundation for DAZN for Business, DAZN’s commercial venue platform. EverPass will rebrand to DAZN for Business following completion of the deal. Alex Kaplan , CEO of EverPass, will continue to lead the business and take on a broader role within DAZN. Founded in 2023 by 32 Equity and RedBird Capital Partners, EverPass holds exclusive commercial distribution rights for NFL Sunday Ticket, which covers every live out-of-market Sunday regular-season afternoon NFL game. In July 2026, EverPass and DirecTV reached an agreement to distribute NFL Sunday Ticket via satellite and streaming to the commercial market. EverPass also distributes content from the English Premier League, UEFA Champions League, MLB, NBA, WNBA, NWSL, NASCAR, PGA TOUR, MLS, Formula 1, and college football and basketball, with distribution partnerships including Peacock, Netflix, Paramount, Apple, YES Network, and Chicago Sports Network. RedBird Capital Partners, 32 Equity, and TKO Group Holdings will become minority shareholders in DAZN as part of the transaction. Existing EverPass customers will continue to receive service without interruption. EverPass has built an IP-based platform for multi-screen commercial venues, with capabilities including centralized management of multiple screens and venues, smart content scheduling, integration with existing AV infrastructure, and commercial-grade streaming devices. “EverPass Media gives us a proven commercial distribution platform, deep relationships across U.S. venues, and an attractive portfolio of premium rights that perfectly complements our growing U.S. business. DAZN can now serve every type of customer in the U.S. – from individual sports fans using the DAZN app to commercial venues looking to provide the best possible viewing experience for their customers. We are excited to welcome RedBird, 32 Equity and TKO as shareholders in DAZN. With RedBird’s track record of building and partnering with category-defining businesses – combined with our years-long, successful relationship with NFL – we are in a strong position to accelerate our vision and play an increasingly meaningful role in the U.S. sports market,” says Shay Segev, CEO, DAZN Group . “We are excited to expand our partnership with DAZN through this acquisition and continue to work with EverPass and DAZN to deliver the best NFLST experience to the commercial marketplace. Together, we will continue to expand reach for commercial NFL Sunday Ticket and deepen engagement in a key segment where fans gather for NFL football,” says Hans Schroeder, Executive Vice President of Media Distribution, NFL . “RedBird and 32 Equity founded EverPass as sports content continues to move to streaming while many businesses remain tied to legacy distribution. EverPass delivers a purpose-built streaming platform which will help anchor DAZN’s commercial business and US expansion. We’re looking forward to working closely with DAZN in this next phase to scale the EverPass business globally,” says Gerry Cardinale, Founder and Managing Partner, RedBird Capital Partners . “Nothing brings people together like live sports, and EverPass helps power that experience for fans beyond the home and arena. As an early investor, TKO is excited to continue supporting EverPass in this next chapter and seeing the results this combination with DAZN can deliver for fans, commercial venue owners and partners around the world,” says Mark Zhu, Chief Strategy Officer, TKO Group Holdings . 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Curated by Taleb Kabbara · Source: www.sportsvideo.org
DAZN, EverPass Media
DAZN: DAZN is a sports streaming and media company that made a U.S. expansion move by acquiring EverPass Media.
EverPass Media: EverPass Media is a media company that was acquired by DAZN as part of DAZN's U.S. expansion.
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