Under Armour Extends Partnership with Baltimore Ravens SGB Media.
Select Language English Español Français Français - Canada Deutsch Our Company Our Company It’s our job to give athletes the edge to push beyond any limit. View this section History Careers Contact UA Purpose Purpose We empower those who strive for more. View this section Mission, Vision and Values Sustainability Impact Culture Stories Stories Empowering athletes, one story at a time. View this section Newsroom Stories Press Releases Investors Investors Find news, stock and financial information, corporate governance, and shareholder resources. View this section Press Releases, Events & Presentations Stock Information Financials Corporate Governance Resources Shop Our Company Our Company History Careers Contact UA Purpose Purpose Mission, Vision and Values Sustainability Impact Culture Stories Stories Newsroom Stories Press Releases Investors Investors Press Releases, Events & Presentations Stock Information Financials Corporate Governance Resources Shop Select Language Select Language English Español Français Français - Canada Deutsch Check Out UA's Latest Earnings On Monday, September 15, Under Armour celebrated its 21st annual ‘Armour Day’, a day where Under Armour employees come together for the purpose of community service to positively impact the brand’s hometown of Baltimore. More than 1,000 Under Armour teammates participated in various volunteer efforts at 13 locations across the city. This year’s activities continue to build on Under Armour’s long-standing partnership with Baltimore City Public Schools through Project Rampart , a strategic initiative designed to enhance the student-athlete experience and drive academic success through the power of sport. Armour Day 2025 kicked off with a city-wide school revitalization effort across five Baltimore city public high schools to foster more vibrant learning environments for local students. The largest renovation took place at Carver Vocational Technical High School with the support of IMPACT Fitness Foundation (IFF). A select group of top-performing Under Armour volunteers from 2024 joined forces to transform an underused wrestling space and storage area into a state-of-the-art weightroom for Carver’s athletic teams. To celebrate in the unveiling, Baltimore Mayor Brandon Scott , CEO of Baltimore City Public Schools Sonja Santelises, Under Armour Founder & CEO Kevin Plank , Curry Brand President, Stephen Curry , and Under Armour Golf Athlete, Jordan Spieth surprised Carver student-athletes with remarks on the power of sport. “Under Armour has such a huge presence globally but also within the city of Baltimore." "To be able to have a day where the entire Under Armour team gets to go across the city, bring great energy and deploy resources to create something tangible for these kids to utilize every day, it's amazing. You can feel their energy, and that's what it's all about. I’m glad to be a part of it this year and see the impact firsthand.” Stephen Curry President of Curry Brand In collaboration with Heart of America , teammates engaged in revitalization efforts across four schools—The REACH! Partnership School, Academy for College and Career Exploration, City Neighbors High School, and Reginald F. Lewis High School. Ranging from mural painting to landscaping, teammates helped create more welcoming and inspiring school environments. Teammates also coordinated sports clinics and career panels for students to inspire them on and off the field. Share Share “Armour Day is all about bringing our team together and making a difference in our home city. We have more than 1,000 Under Armour teammates deployed in 13 different locations across the city giving back." "The impact work that takes place on Armour Day demonstrates the love that this brand has for our community, especially our Project Rampart athletes, and our commitment to Baltimore. Under Armour is proud of being of this city and days like today show who we really are as a brand.” Kevin Plank Under Armour Founder and CEO Back at its global headquarters at Baltimore Peninsula, Under Armour teammates also hosted a flag football skills and drills clinic run in partnership with USA Football for the Baltimore Polytechnic Institute and National Academy Foundation High School flag football teams. Held at UA’s stadium on campus, the clinic offered student athletes a chance to sharpen their flag football skills and gear up for the upcoming season — complete with a fresh pair of Under Armour cleats. Share Share "Our collaboration on Armour Day is all about purpose — bringing together passionate Under Armour team members from across the organization to give back and make a lasting impact in their communities. Together, we’ve seen the real needs of Baltimore’s schools — and this project exemplifies Heart of America's dedication to making learning spaces brighter across Baltimore, in every way we can." Jill Hardy Heath, President and CEO, Heart of America Under Armour teammates spread out to seven additional locations throughout the city to support Baltimore City student athletes and other community initiatives. Teammates helped the UA House at Fayette and the Boys and Girls Club of Central Maryland to prepare for the upcoming school year. At Leveling The Playing Field , teammates sorted equipment donations in support of their mission to redistribute equipment to expand access and equity within youth sports and recreation programs in under-resourced communities. Teammates also visited Junior Achievement of Central Maryland to assist with projects supporting their mission to inspire and prepare young people to succeed in a global economy. At UA’s distribution house at Sparrows Point in Baltimore County, teammates packed pre-game nutrition bags that will be distributed to student athletes participating in Project Rampart this fall. Teammates also packed bags for veterans supported through the Wounded Warrior Project and trained with Team Rubicon to learn how to support their communities during times of disaster. During the afternoon, Under Armour hosted an appreciation event for teammates at its headquarters. This tradition dates back to 2004, when Under Armour teammates attended “Employee Night at the Yard,” an appreciation night at a Baltimore Orioles baseball game. What began as a simple night at Camden Yards has grown into a full-day celebration of service, sport, and teammate appreciation—embodying UA’s values of Love Athletes and Celebrate the Wins . Share Share More From UA News Under Armour and Coach RAC Launch New Capsule Coach RAC and Under Armour are expanding their brand partnership with the launch of the Coach RAC Capsule. Designed for athletes who bring confidence, creativity and individuality to the game, the footwear, apparel, and accessories capsule reflects the energy and authenticity that have made RobertAnthony Cruz, also known as Coach RAC, one of baseball's most recognizable personalities. The Baltimore Ravens and Under Armour announced Tuesday a 10-year extension of their longstanding partnership, continuing to bring together two iconic Baltimore-based brands. With a shared commitment to the local community, the partnership will bring added value to Ravens fans with a new exclusive Ravens x Under Armour product collection, elevated hospitality experiences at M&T Bank Stadium and continued investments in youth football initiatives and the Under Armour Performance Center. Under Armour announces the appointment of multi-platinum, Grammy-nominated artist Gunna as its Global Brand Ambassador and Creative Director of P-Star, a multi-dimensional creative platform conceived under Gunna’s creative direction spanning apparel, footwear, community initiatives and cultural storytelling. Under Armour has introduced a new brand platform that brings to life the commitment stories and moments of athletes who keep showing up for the sports they love. The platform reflects Under Armour’s belief that what draws people back to the track, the court, the gym and the field is not only the result, the win or the applause, but the strength, growth, freedom, joy and fulfillment discovered when they truly commit to something they believe in. Building on the legacy of its control-focused boot range, Under Armour has unveiled the all-new Magnetico Elite 6. Engineered for players who dictate the tempo rather than react to it, the latest iteration of the Magnetico delivers enhanced touch, improved comfort and total control from the first whistle to the last. The new UA Bouncy Tee for women combines a clean, flattering fit with the performance technology Under Armour is known for. Bounces back after wearing it all weekend, moisture-wicking, and pit stain resistance. Under Armour today announced the signing of Jade Iginla, a rising force in women's hockey and one of the newest faces of the Professional Women's Hockey League (PWHL). The multi-year partnership will see her represent the brand on and off the ice. The Under Armour Fox 3 was built to meet the lightning-quick first step, elite end-to-end speed and the ability to stop on a dime, turning full-speed attacks into controlled finishes, kickouts and game-changing plays of De'Aaron Fox. A lightweight performance Basketball shoe. Tailored to enhance his style of play: explosive speed with the control to brake, plant and attack again. That balance between speed and control is the foundation of this sneaker, and every element is designed to support the dynamic nature of his game. Under Armour and Baseball Factory will host the UA Next All-America Game at Oriole Park at Camden Yards for the second consecutive year, welcoming many of the nation’s top high school baseball players to Baltimore on Sunday, August 30. The premier showcase event celebrates the next generation of the game, bringing together elite athletes from across the country for a weekend of competition, development and unforgettable experiences. Meridian Legging is back with its most refined update yet. An upgraded fabric delivers the same buttery feel, better for you and for the planet. A no-front-seam construction creates a cleaner silhouette and more secure, body-hugging fit. A SmoothSculpt™ waistband stays comfortably in place, delivering support without digging in or rolling down. Under Armour has named K-pop’s authentic new wave BOYNEXTDOOR as its newest global brand ambassadors, with the six-member group fronting the brand's new "Commit" campaign and headlining the regional rollout of the Bouncy Tee across Asia Pacific. Under Armour today announces the signing of WNBA player Li Yueru, one of the most accomplished figures in Chinese basketball and a proven competitor on the international stage. With this partnership, Li becomes Under Armour’s first female Chinese professional basketball athlete. This year, UA is bringing 20 of the best boys and girls high school basketball players each from all over North America to its hometown to compete in its marquee showcase event of the summer. The City Classic is set for Saturday, August 15 at St. Frances Academy in Baltimore, MD with the girls' game set for 12 p.m. ET. and the boys’ game to follow at 2 p.m. ET. Under Armour announces actor François Arnaud as a global brand ambassador adding a powerful new voice to UA. Arnaud will headline “For When It’s Hot,” a new campaign celebrating Under Armour’s iconic HeatGear® franchise and the performance ecosystem surrounding it. The campaign spotlights the moment pressure lifts, the curtain drops, and summer begins. In an off-season where unwinding takes on a new meaning, athletes don’t rest - they Rest Less. Under Armour athlete Ferran Torres etched his name into soccer history in the UA Shadow Elite 4 FG Mach, scoring the lone goal of the 2026 FIFA World Cup Final to lift Spain to a 1-0 victory against Argentina. He found the breakthrough in the 106th minute of extra time, delivering the decisive strike that secured Spain's second-ever world title. Inspired by De'Aaron Fox's journey and creative instincts, the collaboration celebrates the connection between basketball, sneaker culture and bold self-expression. Launching July 23, 2026. As Philadelphia prepares to welcome MLB All-Star Week, Under Armour and Lapstone & Hammer are honoring the city with a limited-edition footwear release. The UA HB-Lo “All Lines Lead Home” transforms Under Armour’s new basketball-inspired sportswear silhouette into a tribute to the movement and energy that pulse through the city every day. Bryce Harper and Under Armour introduce the Harper 11, the latest evolution of Harper's signature cleat designed around the idea of futuristic protection for baseball. The Harper 11 "All Lines Lead Home" serves as the debut colorway inspired by Philadelphia's SEPTA rail system. The All Lines Lead Home story extends to MLB All-Star Week in Philly where Under Armour will host a fan experience. IntroducING the UA Flare: a bold new sportswear silhouette inspired by the fluidity of motion, inside and out. Powered by new Liquid Baselayer technology, the UA Flare brings the second-skin fit of UA's iconic Baselayer apparel to footwear for the very first time. The innovative foaming process creates a shoe that flows and adapts naturally with the body — and looks like motion come to life. Under Armour's No Weigh collection is expanding with No Weigh Lite and No Weigh Playmaker, built for middle and high school athletes who carry more from class to practice. Both styles bring the same weightless feel and UA Suspension™ Strap System into smaller, versatile formats designed for all-day comfort. With smart storage, durable UA Storm protection, and athlete-first design, they deliver a better way to carry everything without slowing down. Under Armour and LA-based label 424 debuted their first capsule at Paris Fashion Week Spring/Summer 2027, blending performance sportswear with elevated streetwear. The Collection reworks iconic baselayers, raglan seams, and football-inspired silhouettes into a modern, luxury aesthetic. Featuring statement leather jackets, bombers, sweats, and graphic tees, worn by global athletes and showcased on the runway and beyond. Dodge and Under Armour today announce a bold new collaboration for those who move fast, hit hard, and refuse to be outworked. Spanning apparel, footwear and accessories, the collection draws inspiration from the iconic Dodge Charger SRT Hellcat and Dodge Challenger SRT Demon — machines that roar with the same intensity athletes live by on and off the field. The result is classic Americana reimagined, where legacy horsepower meets next-generation performance. Bobby Witt Jr. and Under Armour introduce the Dream Pull PE, the shortstop’s first player-exclusive cleat. Inspired by Bobby’s deep passion for trading cards and the thrill of chasing a big hit, Dream Pull brings that energy to life by capturing the excitement of ripping packs and hunting for that perfect pull. Under Armour today welcomes Tinx, as its newest brand ambassador, representing both UA footwear and apparel. A creator, entrepreneur, bestselling author, and one of the most influential voices shaping modern conversations around confidence, wellness, and self-worth, Tinx joins the UA family as the brand continues to broaden its definition of performance. The Sunshine State Conference and Under Armour announce a new five-year agreement, naming Under Armour as the official apparel provider of the 11-team conference beginning July 1, 2026. Diana Flores and Under Armour joined forces to inspire the next generation of athletes in Mexico; Valentina Rico and Andrea Quintanar de la Garza, the two MVPs of the camp, will have access to future UA Next events For thousands of Baltimore City high school students, Project Rampart is proving what happens when young people are given the opportunity, resources, and support to compete through sport. Participants in Under Armour's Project Rampart are achieving beyond, with impressively higher GPAs and graduation rates than their peers. The program is a love letter to what sport does for youth. success. A debut capsule collection with Marine Serre and Under Armour, Marine — inspired by Under Armour’s iconic 2000s sportswear archive and its most famous innovation, the baselayer — reframes sports as a universal language of the body. The limited-edition capsule launches June 5 exclusively on marineserre.com, at select Marine Serre retail locations The Bouncy Tee–Designed to look and feel like your favorite premium cotton tee while performing like something far more technical, designed to move seamlessly through every part of an athlete’s day. Parker joins Under Armour as an official ambassador for footwear and apparel as it continues to expand its presence across sport, music, and culture. McCollum’s first UA campaign focuses on The Bouncy Tee, the company’s evolution of the perfect performance t-shirt. Justin Jefferson and Under Armour elevated JJets Flight School powered by UA Next to new heights. One of football’s most dynamic playmakers led an immersive three-day, invite-only camp bringing together 22 of the nation’s top high school wide receivers to Under Armour’s global headquarters in Baltimore. Jordan Thompson and Under Armour hosted its fifth-annual Jordan Thompson Rise Academy volleyball camp, which focused on the development and mentorship of collegiate athletes for the first time. Under Armour and FC Barcelona’s rising stars Fermín López and Marc Casadó stepped away from the pitch and into the heart of Catalonia’s most powerful tradition: the Castell. Under Armour is coming to hip‑hop’s biggest weekend as the exclusive performance apparel partner of Rolling Loud 2026, debuting its Fit for the Pit that will serve as a central hub for festivalgoers, creators, and artists to connect through music, culture, performance and recovery. Under Armour's Project Rampart invests in student athletes as competitors and future leaders with pathways that extend beyond the game. Recently this mission came to life at the inaugural Project Rampart Student Athlete Leadership Council (SALC) Summit, where over 100 student athletes from Baltimore and Oakland gathered at Under Armour’s Global Headquarters. Powered by the UA Next Combine System to deliver data-driven testing and advanced training that helps athletes optimize performance. The UA NEXT Performance Lab marks a key milestone following the brand’s first smart sports community space in Guangzhou. The launch was attended by Under Armour athlete and NFL player Justin Jefferson. Welcome Spring. Miles move outdoors. And once again, all eyes turn to Boston. Whether you’re lining up on race weekend, logging your first runs of the season, or simply feeling inspired by the energy around you, the UA Velociti lineup is built for you. This Earth Day, Under Armour and UNLESS Collective introduce “Earth Essentials”, a new capsule that reinforces what the collaboration has stood for from the beginning: clothing should do more than look good or feel good. It should add value to your everyday life, wardrobe, and the planet. Under Armour is joining the U.S. Cotton Trust Protocol (USCTP), strengthening efforts to advance more responsible, transparent cotton sourcing in the United States. This partnership reflects our commitment to supporting the U.S. cotton farmers who help bring our products to life. Sharon Lokedi cemented her place in marathon history at the 2026 Boston Marathon, successfully defending her title to claim consecutive victories at one of the world’s most prestigious road races. Navigating the relentless course with confidence and control, Lokedi surged clear of the field to cross the finish line in 2:18:51, reinforcing her status as one of the most dominant competitors in the sport. In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch. Under Armour has raised the stakes further with the new Shadow Elite 4. Engineered for players to break free with explosive launch and maximum separation, the Shadow Elite 4 helps players keeps opponents on their toes. Coachella isn’t just a music festival; it’s a high-endurance athletic event. Between the 20,000+ steps, the blazing afternoon sun, and the inevitable desert dust storms, your gear needs to work as hard as you do. Enter UA's essentials for beating the heat and staying on your feet. Under Armour and DICK'S will partner with Unrivaled Sports to collaborate to elevate the standard in youth sports — creating big league experiences on and off the field and bringing increased visibility and innovation to youth sports programming nationwide. Together, the organizations will deliver more dynamic, athlete-first experiences for players and families while advancing the future of the game. On March 26, 2026, Under Armour officially opened the doors to its new Tysons Corner Sports House—a milestone in the brand’s retail evolution and a bold reintroduction to the next generation of athletes. Company pairs a matching commitment with on-the-ground presence at the Oakland Marathon to support local student-athletes. The Orioles and Under Armour announced a new multi-year partnership, bringing together two iconic Baltimore-based brands. With a mutual commitment to the local community of Baltimore, the partnership will bring added value to Orioles fans with various new elements throughout the ballpark. Under Armour (UA) and UNLESS are bringing a significant presence to SXSW. Get ready for multiple on-the-ground activations, product integrations, exclusive merchandise for select badge holders, and featured products for VIP attendees at Monday’s music showcase. South by Southwest (SXSW) will unveil this year its first-ever official Filmmakers Jacket, a new festival tradition designed to honor the creatives premiering films while setting a new standard for how festival merchandise can be made. Under Armour has expanded its next generation Velociti franchise with the addition of the Velociti Distance and the Velociti Pace, rounding out a comprehensive suite of running footwear designed to support athletes through every phase of training. Under Armour athlete Cale Makar has added another milestone to his already remarkable career, capturing a silver Olympic medal at the 2026 Winter Games in Milan-Cortina and delivering a standout performance on hockey’s biggest international stage. Maro Itoje has collaborated with Under Armour to design a player-exclusive boot celebrating his 100th England cap, a milestone he will reach this weekend at the Allianz Stadium Twickenham against Ireland. The Future Is Flag, a definitive documentary exploring the rapid evolution and rising global stakes of women’s flag football. Debuted on Prime Video, the film is directed by filmmaker, showrunner, and executive producer, Monica Medellin (Surf Girls, Prime Video). Under Armour today introduces the Curry 13, the final signature sneaker in the Curry Brand lineup and the final chapter of a more than decade-long run of performance innovation built alongside Stephen Curry. The Canadian superstar and the most decorated moguls skier in World Cup history, claimed the silver medal in the men’s moguls event, reinforcing his status as one of the most decorated athletes in freestyle skiing history. Last night, Under Armour unveiled its new Women’s Crop Mock Baselayer by hosting LDN Layers. The evening event brought together all four corners of London in a women-led collective to showcase the versatility of the garment and how it moves effortlessly from training and performance to nightlife and street style. Under Armour is advancing the next chapter of golf performance footwear and apparel with the introduction of the Drive Pro Clone golf shoes and ArmourDry Polo. Under Armour introduces its first-of-its-kind smart sports community space at Julongwan Taikoo Li in Guangzhou China, marking a pivotal step in its global retail evolution. Under Armour is proud to welcome KJ Jackson to its growing roster of athletes ahead of his second season with the Savannah Bananas. Under Armour is officially joining forces with the 4Aces GC to bring its latest golf innovations to the LIV Golf stage. Outfitting the team set to kick-off their season February 4–7 at Riyadh Golf Club for LIV Golf’s opening event. Under Armour hosted its 18th annual UA Next All-America Week in Orlando, Florida from December 29, 2025 to January 3, 2026. Empowering 230 of the next generation's top athletes in Football, Flag Football, and Volleyball. Under Armour and UNLESS announce the launch of Pulse, a new regenerative apparel and footwear capsule representing the next chapter in their ongoing collaboration to rethink how sportswear is designed, worn, and returned to the earth. Introducing the Boxerjock Ballbag™ - a breakthrough so supportive, so breathable, so confidence-boosting, it practically gives a pep talk. This strategic partnership fuels Asia’s premier basketball champions league while also powering EASL Future Champions, creating a unified pathway from rising talent to elite competition. Under Armour is redefining what a duffle can do with the launch of the No Weigh Duffle Backpack, a lightweight, adaptable bag built for athletes who train, travel, and compete without compromise. UA Next London may be concluding it’s ninth season of competition, having tested over 12,500 young athletes, but this is a new era for Under Armour’s London athlete program. Under Armour and IMG Academy are proud to announce the inaugural 2026 Under Armour Track & Field Nationals, coming this spring to the IMG Academy campus—aimed at elevating youth athletics a premier destination for elite athlete events. University of Wisconsin-Madison and Under Armour announced a 10-year extension of its current partnership, reaffirming a relationship built on innovation, performance, and a shared commitment to elevating the university’s student athletes. Under Armour is thrilled to welcome this extraordinary talent to its roster of athletes. A Calder, Norris, and Conn Smythe Trophy winner, all before the age of 25, Colorado Avalanche defenceman Cale Makar is a generational hockey talent and one of the best in the NHL. Crossing the finish line in 2:20:07, Lokedi battled through a world-class field to claim a top three spot and eclipse the race’s previous course record, adding another milestone to a year already defined by excellence. Under Armour athlete and Los Angeles Dodgers first baseman Freddie Freeman helped the Dodgers clinch the 2025 World Series title, defeating the Toronto Blue Jays in a showstopping seven-game series. With this victory, Freeman earns his third World Series ring, further cementing his status as one of the fiercest competitors in the game. Under Armour introduces Lab96 Studios, its new in-house content studio designed to deliver athlete stories in fresh, episodic, and cinematic ways. In a meeting of calm and chaos, two-time heavyweight boxing world champion Anthony Joshua and UFC lightweight contender Paddy ‘The Baddy’ Pimblett came together with their performance partner Under Armour. Under Armour has introduced the next evolution of its flagship technical running platform: the Velociti Elite 3, Velociti Pro 2, and Velociti SPD. Engineered for speed, precision, and elite-level performance, Velociti is built for athletes who demand measurable results on the track, road, or treadmill. Under Armour is proud to unveil a bold new collaboration with JUJUTSU KAISEN, the globally acclaimed anime series streamed by Crunchyroll, the global anime brand fueling fandom worldwide. In 1996, Georgia Tech became Under Armour’s first college customer with the purchase of HeatGear and ColdGear. The two are officially teaming up again, Under Armour will be the official provider of uniforms, apparel, footwear, and accessories for the Georgia Tech Yellow Jackets beginning July 1, 2026. Under Armour and UNLESS launch three new lifestyle sneakers that embody UNLESS’s regenerative ethos, inspired by nature’s circular systems, with a goal of creating not just the best sneakers in the world, but the best sneakers for the world. Baseball Factory and Under Armour announce the final rosters for the 2025 UA Next All-America Game, set for Saturday, Sept. 13, at Oriole Park at Camden Yards in Baltimore. Under Armour’s much anticipated collaboration with luxury automotive customizer Mansory will finally be launching at retail with a full collection. A landmark campaign that celebrates the athletes and energy defining the game today. Built to deepen its connection to football culture, We Are Football reframes Under Armour’s performance-driven DNA through a modern lens, speaking directly to the next generation shaping the future of the sport. As one of the fastest players in the NBA, De’Aaron Fox needs a sneaker that can keep up with his quickness and the Fox 1 from Curry Brand delivered just that. Live in the UK, France, and Spain starting August 15, Under Armour’s Be The Problem campaign marks the brand’s latest offensive in football with a distinctive new voice. As the new season kicks off, the campaign delivers a bold call to arms for a new generation of athletes, flipping the notion of “the problem” on its head. Once a label used to erode confidence and diminish dreams, Under Armour reframes it as a competitive edge – defining how modern athletes think, prepare, perform, and dominate their sport. A commanding starter in Liverpool’s championship-winning backline and vice-captain of the French national team, Konaté is renowned for his strength, composure, and elite mentality on the world’s biggest stages. Hi
Curated by Taleb Kabbara · Source: about.underarmour.com
Under Armour, Baltimore Ravens, SGB Media
Under Armour: Under Armour is a performance apparel and footwear company that has extended its partnership with the Baltimore Ravens.
Baltimore Ravens: The Baltimore Ravens are an NFL franchise that have extended their partnership with Under Armour.
SGB Media: SGB Media is the media outlet that published the article headlined 'Under Armour Extends Partnership with Baltimore Ravens.'
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