Napoli has added two new commercial partners, Dongfeng and IT Centric, expanding the club’s commercial portfolio. The deals increase Napoli’s corporate partnerships and provide additional sponsorship revenue and business collaboration opportunities for the club.
Home Sports News Football Napoli expand commercial portfolio with Dongfeng and IT Centric partnerships The reigning Serie A champions have confirmed the appointment of Dongfeng Motor Corporation and IT Centric as the newest partners of the club. By Aashay Khandelwal January 28, 2026 WhatsApp Linkedin Facebook X Telegram Napoli expand commercial portfolio with Dongfeng and IT Centric partnerships SSC Napoli have announced two new commercial partnerships that further strengthen the club’s international sponsorship portfolio across the automotive and technology sectors, underlining its growing appeal as a global sports property. The reigning Serie A champions have confirmed the appointment of Dongfeng Motor Corporation as the club’s new global automotive partner in a multi-year agreement running through to the end of the 2027-28 season. As part of the partnership, Dongfeng will receive extensive global exposure across Napoli’s commercial, marketing, and digital platforms. The brand will also feature on the sleeve of SSC Napoli’s official match jerseys in domestic and international competitions. The deal aligns closely with Napoli’s international growth strategy, with a particular emphasis on expanding brand reach and fan engagement across Asia-Pacific markets, notably China. Commenting on the agreement, Massimiliano Alesi, COO of Dongfeng Motor Italia, said, “We are proud to launch this partnership with SSC Napoli, a club that embodies passion, ambition, and a winning spirit. At a strategic moment of strong growth for Dongfeng Motor in Italy, partnering with a club of excellence with an extraordinary fan base means sharing a vision focused on the future, innovation, and the development of talent.” Dongfeng is one of China’s largest automotive groups, with operations in more than 100 countries and a diversified portfolio covering passenger vehicles, electric mobility, and premium sub-brands. The partnership is expected to support the company’s brand-building efforts in Europe while leveraging football’s global reach to connect with new audiences. In a separate announcement, Napoli also revealed IT Centric as a new official partner, further enhancing the club’s commercial ecosystem within the technology and digital services sector. IT Centric is an Italy-based ICT company with an international footprint, specialising in advanced technology solutions including artificial intelligence, cybersecurity, cloud infrastructure, networking, data centres, and research and development. The partnership reflects Napoli’s continued focus on collaborating with innovation-driven organisations that align with its long-term strategic vision. Fabio Orsini, CEO of IT Centric , added, “Joining the SSC Napoli network as an Official Partner is a source of pride for IT Centric. We and SSC Napoli share values such as innovation, teamwork, and a growth-oriented vision. This partnership strengthens our bond with the local area and is also proof of IT Centric’s will to partner up with top companies that can look to the future with ambition and tangible ideas.” The partnerships further reinforce Napoli’s position as one of the most attractive commercial propositions in European football, supported by sustained on-pitch success and a rapidly growing global fanbase. Tags Dongfeng Motor Corporation IT Centric Lega Serie A Napoli Serie A Serie A Enilive Sponsorship SSC Napoli Related Articles DAZN retains Serie A as UK rights landscape evolves Long-term value drives new partnership extensions for Inter Milan and Como 1907 Como 1907 and Uber deepen partnership with four-year renewal Zee continues football push with Serie A rights acquisition Inter and AC Milan strengthen commercial ambitions through BBVA and DHL partnerships Revolut upgrades Como 1907 deal with front-of-shirt sponsorship Load more Latest Articles Media Rights Cavaliers shift to DAZN in major overhaul of local media strategy Sponsorship US Open creates new commercial category with Kalshi prediction market deal Sponsorship Jetour links global growth strategy with FIBA’s 2027 World Cup Sponsorship BMO banks on Lakers partnership to accelerate Southern California growth Football Ligue 1 strengthens India strategy with JioStar broadcast partnership Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com
Napoli, Dongfeng, IT Centric
Napoli: Napoli is a professional football club that has expanded its commercial portfolio through new partnerships with corporate sponsors.
Dongfeng: Dongfeng is a corporate brand that has entered into a commercial partnership with Napoli.
IT Centric: IT Centric is a company that has formed a commercial partnership with Napoli.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.