Upper Deck has signed a new licensing agreement with Hasbro to expand its entertainment licensing portfolio, allowing Upper Deck to produce collectibles tied to Hasbro’s brands. The deal pairs Upper Deck’s collectible manufacturing and distribution capabilities with Hasbro’s well-known IP, aimed at driving new product sales and strengthening both companies’ presence in the collectibles and licensed merchandise market.
Carlsbad, CA (August 26, 2026) – Upper Deck, the worldwide leader in entertainment and sports collectibles, is expanding its industry-leading entertainment license portfolio as it announces a new deal with Hasbro, a leading games, IP and toy company. As one of the most popular entertainment brands in the world, Hasbro has consistently ranked in License […] The post UPPER DECK ANNOUNCES NEW LICENSING AGREEMENT WITH HASBRO appeared first on Upper Deck.
Curated by Taleb Kabbara · Source: upperdeck.com
Upper Deck, Hasbro
Upper Deck: Upper Deck is a worldwide leader in entertainment and sports collectibles that is expanding its entertainment license portfolio through a new licensing agreement with Hasbro.
Hasbro: Hasbro is a leading games, IP and toy company that entered a new licensing agreement with Upper Deck.
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