Miami to Expand Paddock Club Hospitality with Spectacular New Extension Overlooking Turn 1, Making It One Of The Largest In Formula 1

South Florida Motorsports announced a 115,000 sq ft expansion of the Paddock Club at the Formula 1 Crypto.com Miami Grand Prix, adding a three-story extension with tiered seating and rooftop views of Turns 1–3 to increase capacity to about 9,200 and 305,000 sq ft of hospitality space ahead of the 2027 race. Designed with HOK+ROSSETTI, the project also creates a permanent home for Precision Drive Club with pit-lane access, workshops, simulators and enhanced dining, signaling a major investment to grow premium hospitality and fan experience at the event.

Article text

South Florida Motorsports, promoter of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, today revealed plans to elevate its premium hospitality offering with a significant expansion of its Paddock Club building, adding a spectacular new 115,000 square foot extension ahead of the 2027 race. Following the introduction of a permanent Paddock Club structure in 2023, the new building represents a continued investment in delivering one of the most luxurious and immersive race weekend experiences on the Formula 1 calendar. News of the extension was revealed by Tom Garfinkel, Managing Partner of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, speaking at the Autosport Business Forum (ABX Miami) earlier today. Stretching from the start/finish straight toward Turn 1, the expanded structure will offer spectacular views as the cars charge off the starting grid and sweep through the opening corner. The expanded design will also provide viewing of Turns 2 and 3. Sections of the three-story building will introduce tiered seating, offering guests a premier viewing experience within a luxury hospitality setting. Including the rooftop, the expansion will increase total Paddock Club capacity to approximately 9,200 guests and 305,000 square feet of hospitality space. Guests will also benefit from improved access, with enhanced ingress and egress, ensuring a seamless journey throughout race weekend. “The expansion of our Paddock Club is another example of innovation and investment in our event and growing Formula 1 in the United States,” said Tom Garfinkel, Managing Partner of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX. “We wanted to not only make the Paddock Club bigger to meet demand, but differentiate the experience into something new and unique.” Construction of the new extension will be conducted in partnership with HOK+ROSSETTI, a design company with a recognized track record of sports and entertainment venues. This project builds on a long history of success between the two organizations, as they previously served as lead architect for the various upgrades to Hard Rock Stadium, including the design of the Miami Open tennis tournament, as well as the nearby Miami Dolphins’ Baptist Health Training Complex. The Paddock Club extension also establishes a permanent, year-round home for Precision Drive Club, further embedding the exclusive members’ club as a cornerstone of the Miami International Autodrome. Dedicated facilities will include a workshop with direct access to the pit lane, in addition to coaching and simulator labs, race control, a private members’ lounge, and meeting rooms. A permanent kitchen will support PDC’s culinary program, with offerings from a selection of renowned restaurant partners, continuing to elevate and expand the dining experience that has helped define Precision Drive Club since its launch in 2024. The new Paddock Club expansion underscores South Florida Motorsports’ ongoing commitment to innovation and investment, ensuring the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX continues to set the benchmark as one of the most premium races on the World Championship calendar. This announcement comes as the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX enters its fifth year and one year after Formula 1 and South Florida Motorsports announced an extension through 2041, making it the longest agreement for any race on the calendar at the time. South Florida Motorsports has twice been named Promoter of the Year – by Formula 1 following the 2024 season and by the prestigious Autosport Awards following the 2025 season. For more information, visit f1miamigp.com. Miami Open presented by Itaú Reveals New Stadium Court Pavilions Miami Open presented by Itaú Reveals New Stadium Court Pavilions September 2, 2026 HARD ROCK® TAKES THE LEAD AS NEW TITLE PARTNER OF FORMULA 1 HARD ROCK MIAMI GRAND PRIX, UNITING TWO GLOBALLY RENOWNED BRANDS HARD ROCK® TAKES THE LEAD AS NEW TITLE PARTNER OF FORMULA 1 HARD ROCK MIAMI GRAND PRIX, UNITING TWO GLOBALLY RENOWNED BRANDS September 1, 2026 CHRIS BROWN & USHER ADD EIGHT NEW STADIUM DATES TO THE R&B TOUR FOLLOWING INCREDIBLE FAN DEMAND CHRIS BROWN & USHER ADD EIGHT NEW STADIUM DATES TO THE R&B TOUR FOLLOWING INCREDIBLE FAN DEMAND August 17, 2026 Previous Next Miami Open presented by Itaú Reveals New Stadium Court Pavilions Miami Open presented by Itaú Reveals New Stadium Court Pavilions September 2, 2026 Previous Next

Curated by Taleb Kabbara · Source: www.hardrockstadium.com

Companies Mentioned

South Florida Motorsports, FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, HOK+ROSSETTI, Hard Rock Stadium, Miami Open, Miami Dolphins, Baptist Health, Precision Drive Club, Miami International Autodrome, Tom Garfinkel, Autosport Business Forum, Hard Rock, Itaú, Chris Brown, Usher

South Florida Motorsports: South Florida Motorsports is the promoter of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX and the organization expanding the Paddock Club hospitality building.

FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX: FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX is the Miami round of the FIA Formula One World Championship for which South Florida Motorsports promotes the event and is expanding the Paddock Club hospitality.

HOK+ROSSETTI: HOK+ROSSETTI is a design company partnering on construction of the new Paddock Club extension and previously served as lead architect for upgrades to Hard Rock Stadium and related venues.

Hard Rock Stadium: Hard Rock Stadium is a major South Florida venue for which HOK+ROSSETTI previously served as lead architect on various upgrades referenced in relation to the Paddock Club project's design history.

Miami Open: Miami Open is a professional tennis tournament referenced as one of the events HOK+ROSSETTI helped design facilities for related to the Hard Rock Stadium upgrades.

This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.