Fox League partnered with ARIA-winning Australian First Nations hip-hop group 3% and Butchulla Songman Fred Leone to recreate Scribe’s iconic "Not Many" as the soundtrack for the 2026 NRL Finals, releasing the track and video across Fox League and Kayo SPORTS platforms. The campaign — filmed in New Zealand and Australia and featuring performances with Scribe and appearances by 2026 finalists — follows prior Kayo/FOXTEL collaborations with 3% and supports the networks’ strategy of using high-profile music tie-ins to drive audience growth and platform engagement.
Fox League And 3% Combine To Recreate Scribe's Iconic "Not Many" For NRL Finals Posted on Tue Sept 8, 2026 1:30pm AEST Share this article on... Share on Facebook Share on X Share on LinkedIn WATCH THE MUSIC VIDEO FOR “NOT MANY” WATCH A BEHIND-THE-SCENES OF FILMING WITH SCRIBE DOWNLOAD IMAGES FROM AUCKLAND HALF-TIME PERFORMANCE Fox League has teamed up with ARIA award-winning Australian First Nations hip-hop group 3% and Butchulla Songman Fred Leone to recreate New Zealand artist Scribe’s iconic “ Not Many ” to launch the 2026 NRL Finals. Kayo SPORTS heads into the NRL Finals on the back of a record-breaking regular season for the platform, with 2026 finishing as the most watched ever and celebrating a ninth successive year of audience growth with average audiences increasing 9% year-on-year. The song, available to buy and stream now, debuted ahead of the final round of the 2026 NRL regular season on Fox League’s Thursday Night Footy broadcast and across Fox League and Kayo SPORTS social media channels. 3% is made up of Correy Webster, Dallis Woods and Mi-Kaisha Masella. This production is the second collaboration between Kayo SPORTS, FOXTEL and 3%, following “ OUR GREATS ” which was produced for the 2025 NRL Indigenous Round. Head of Creative at Fox Sports Australia Charlie Lambert said: “We believe the collaboration represents a genuinely special celebration of culture, contemporary Australian music and Rugby League. For everyone involved it feels like an iconic musical and cultural moment and an example of what can happen when music is placed at the centre of a major national sporting code - especially at this time of year. “When we were played this bespoke track in the early phase. I knew it deserved to be placed on the biggest stage in Rugby League – The NRL Finals. “3% and their management have been amazing in collaboration with us on this. Here at Kayo SPORTS and FOXTEL, we are so proud to support Australian artists. Baker Boy, Parkway Drive, The Buoys, King Stingray and Kobie Dee have really helped us grow and push the limits of what’s possible in this space.” The music video was filmed on location in New Zealand and Australia, including a live performance alongside the song’s original performer Scribe at Go Media Stadium during half-time in the New Zealand Warriors win over Penrith Panthers in Round 23 and at Helloworld Stadium, where Penrith will return to playing in 2027 after building works are completed. Players and coaches from each of the 2026 NRL Finals squads are also represented to celebrate their inclusion in the knockout stages. The Original "Not Many" is the legendary breakout track by New Zealand hip-hop artist Scribe. It drove his 2003 debut album, The Crusader , to historic multi-platinum status. Share this article on... Share on Facebook Share on X Share on LinkedIn
Curated by Taleb Kabbara · Source: foxtelgroup.com.au
Fox League, 3%, Kayo SPORTS, FOXTEL, Butchulla Songman Fred Leone, Scribe, Go Media Stadium, New Zealand Warriors, Penrith Panthers, Helloworld Stadium, Baker Boy, Parkway Drive, The Buoys, King Stingray, Kobie Dee, OUR GREATS, Correy Webster, Dallis Woods, Mi-Kaisha Masella
Fox League: Fox League is a rugby league-focused television channel that teamed up with the group 3% and Butchulla Songman Fred Leone to recreate Scribe’s “Not Many” to launch the 2026 NRL Finals.
3%: 3% is an ARIA award-winning Australian First Nations hip-hop group that recreated Scribe’s “Not Many” in collaboration with Fox League and others for the 2026 NRL Finals.
Kayo SPORTS: Kayo SPORTS is a sports streaming platform that entered the 2026 NRL Finals period after a record-breaking regular season and collaborated on the music production and promotion with Fox League and 3%.
FOXTEL: FOXTEL is a subscription television company that collaborated with Kayo SPORTS and 3% on the musical production and promotion tied to the NRL Finals.
Butchulla Songman Fred Leone: Butchulla Songman Fred Leone is an Indigenous cultural artist who collaborated with Fox League and 3% to recreate Scribe’s “Not Many” for the 2026 NRL Finals.
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