European workwear maker Strauss has signed on as an official partner of the NFL in Australia for the 2026 season, including formal partner status for the 2026 NFL Melbourne Game. The deal builds brand recognition ahead of Strauss’s planned 2027 commercial launch in Australia — which will roll out specialised technical workwear via e-commerce and selected retail/wholesale channels — and follows its agreement to be the official workwear partner of the Australian Football League and AFL Women’s competition from 2027.
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Curated by Taleb Kabbara · Source: ministryofsport.com
Strauss, National Football League, Australian Football League, AFL Women's, Major League Baseball
Strauss: Strauss is a European workwear manufacturer and family-owned enterprise that has secured official partner status with the National Football League in Australia for the 2026 season and will serve as the official partner of the 2026 NFL Melbourne Game.
National Football League: The National Football League is the U.S.-based professional American football league that has named Strauss as an official partner in Australia for the 2026 season and recognises Strauss as its official workwear partner in Europe.
Australian Football League: The Australian Football League is Australia's top professional Australian rules football competition that Strauss will serve as the official workwear partner for starting in 2027.
AFL Women's: AFL Women's is the national professional women's Australian rules football competition for which Strauss will be the official workwear partner starting in 2027.
Major League Baseball: Major League Baseball is the North American professional baseball organisation referenced as part of Strauss's existing global sponsorship network.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.