Codere Online has partnered with the NFL to expand its presence in Mexico by integrating NFL-branded content and betting opportunities into its platform, aiming to leverage the league's popularity to attract more users. The deal positions Codere to strengthen customer engagement and commercial growth in a key Latin American market through enhanced sports content and betting offerings.
Home Sports Business Sponsorship Codere Online taps NFL to strengthen position in Mexico Under the agreement, Codere Online has also become an official partner of Super Bowl LXI, the NFL Mexico Game and an official sports betting sponsor. By Aashay Khandelwal September 14, 2026 WhatsApp Linkedin Facebook X Telegram Codere Online taps NFL to strengthen position in Mexico Codere Online has signed a multi-year agreement with the National Football League (NFL) to become its official betting partner in Mexico, giving the operator commercial rights across the league and two of its biggest properties in the market. Under the agreement, Codere Online has also become an official partner of Super Bowl LXI, the NFL Mexico Game and an official sports betting sponsor. The partnership will include hospitality programmes, VIP experiences, activations across multiple Mexican cities and opportunities involving official NFL merchandise. The agreement arrives ahead of the NFL’s return to Mexico for a regular-season fixture. The San Francisco 49ers will face the Minnesota Vikings at Mexico City’s Estadio Banorte on November 22, 2026, with Codere Online serving as a sponsor of the event. The operator will also have a presence around Super Bowl LXI, which is scheduled to take place in Los Angeles in February 2027. Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, said, “This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering.” Arturo Olivé, Managing Director of NFL Mexico, added, “We are pleased to welcome Codere Online, one of Mexico’s most established and recognised online gaming and sports betting operators, as a partner. Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL.” The deal is particularly significant given the importance of Mexico to Codere Online’s business. The company generated €36.1 million in net gaming revenue from Mexico during Q2 2026, up 24% year-on-year. Mexican net gaming revenue reached €70.6 million during the first half of 2026, representing 19% growth compared with the same period last year. For the NFL, the partnership strengthens its commercial presence in one of its most established international markets. The agreement provides Codere Online with a year-round platform spanning the NFL season, the Mexico City Game and Super Bowl LXI, while strengthening its premium positioning in a strategically important market. Tags Codere National Football League NFL NFL Mexico Game Sponsorship Super Bowl LXI Related Articles Norwich City renew Spreadex Sports partnership for fifth straight season Stoke City name Royston Jones as official diamond partners Surfshark and Shuffle enter new english football partnerships with Charlton, Sunderland Salesforce moves beyond sponsorship with AI-led partnership with FIDE Rogers keeps its name on Edmonton’s NHL home through 2036 MotoGP turns to Accenture to accelerate its direct-to-consumer strategy Load more Latest Articles Sports News LegaXy bolsters emerging talent strategy with Yash Bhatia signing Sports News Tottenham looks beyond sponsorship with new Hotspur Labs venture platform Sports News Rush Sports strengthens ShePlays with Sharmada Balu appointment Cricket Complan turns Vaibhav Sooryavanshi into its new-generation ‘Complan Boy’ Cricket Afghanistan vs India 2026 1st T20I: Abhishek Sharma’s 84 beats back Omarzai’s resistance as India take 1-0 lead Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com
Codere Online, NFL, Super Bowl LXI, NFL Mexico Game
Codere Online: Codere Online is a sports betting operator that has become an official partner of Super Bowl LXI, the NFL Mexico Game and an official sports betting sponsor under the agreement with the NFL.
NFL: The National Football League (NFL) is the U.S. professional American football league that entered an agreement making Codere Online an official partner of Super Bowl LXI, the NFL Mexico Game and naming Codere an official sports betting sponsor.
Super Bowl LXI: Super Bowl LXI is the NFL's championship event referenced as having an official partnership with Codere Online.
NFL Mexico Game: The NFL Mexico Game is the NFL regular-season event in Mexico that Codere Online joined as an official partner under the agreement.
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