Renaissance Asset Finance has extended its partnership with AFC Bournemouth for three more seasons through 2028/29, remaining an Official Partner of The Net and becoming an Official Partner of the club’s Women’s Team. The deal gives RAF stadium LED, interview-backdrop and big-screen branding plus hospitality and networking access, aimed at boosting its profile among businesses and supporters on the south coast while deepening commercial ties with the club.
Renaissance Asset Finance will continue its partnership with AFC Bournemouth for a further three seasons, until 2028/29. The partnership will also see RAF continue as an Official Partner of The Net, AFC Bournemouth’s business community, while becoming an Official Partner of the club’s Women’s Team for the first time. Founded in 2014, RAF became a wholly owned subsidiary of Arbuthnot Latham and Co., Ltd in April 2017. Its expertise spans vehicle, equipment and other asset finance, providing tailored financial support to businesses and individuals across a broad range of sectors. As part of the renewed partnership, RAF will benefit from a range of high-profile opportunities across AFC Bournemouth, including stadium LED branding, interview backdrop branding and big screen advertising, alongside premium hospitality experiences, networking events and opportunities to engage directly with the club’s supporter and business communities. The continued partnership reflects the growth of both organisations, with RAF set to strengthen its profile among businesses and supporters across the south coast and beyond. Rob Mitchell, Commercial Director at AFC Bournemouth, said: “The strength of this partnership is a reflection of the opportunities that exist around AFC Bournemouth today. To have Renaissance Asset Finance commit to another three seasons, while also expanding its involvement across The Net and our Women’s Team, is a significant positive for the club. “It gives us another strong commercial partner who sees the value in being part of AFC Bournemouth, while allowing us to create more opportunities for our supporters, business community and Women’s Team. That makes this a partnership that genuinely adds value across the club, and we’re excited to see it continue to grow.” Jamie Chaplin, Commercial Director at Renaissance Asset Finance, said: “We are delighted to extend our partnership with AFC Bournemouth and broaden our involvement with the club through The Net and the Women's Team. Building strong relationships is central to what we do, and AFC Bournemouth provides an excellent platform to connect with businesses and supporters across the south coast and beyond. We look forward to building on our successful partnership over the next three seasons.”
Curated by Taleb Kabbara · Source: www.afcb.co.uk
Renaissance Asset Finance, AFC Bournemouth, The Net, Arbuthnot Latham and Co., Ltd
Renaissance Asset Finance: Renaissance Asset Finance is an asset finance company that has renewed and extended its partnership with AFC Bournemouth for a further three seasons and become an Official Partner of the club's Women's Team while remaining an Official Partner of The Net business community.
AFC Bournemouth: AFC Bournemouth is a professional football club that has an ongoing commercial partnership with Renaissance Asset Finance, including stadium LED branding, interview backdrop branding, big screen advertising, premium hospitality, networking events, and Official Partner placements for The Net and the Women's Team.
The Net: The Net is AFC Bournemouth’s business community that will continue to have Renaissance Asset Finance as an Official Partner under the renewed partnership.
Arbuthnot Latham and Co., Ltd: Arbuthnot Latham and Co., Ltd is the parent company that wholly owns Renaissance Asset Finance since April 2017.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.