Jersey Mike's Subs has become the new title sponsor of the EFL Trophy in a deal running through the 2030/31 season, timed to coincide with the brand’s UK debut and first London restaurant. The US-based sandwich chain aims to leverage the competition’s profile—which has a history of showcasing emerging talent—to build community and fan engagement across grassroots and professional English football.
American sub brand Jersey Mike's has officially arrived in English football as the brand-new title sponsor of the EFL Trophy. The partnership will run until the end of the 2030/31 season and comes just as Jersey Mike's prepares to make its debut in the UK, with a flagship first restaurant on Argyll Street off Oxford Circus in London later this year. The recognised sub brand is a household name in the United States and Canada, operating over 3,300 stores, and now it's time for the Brits to get a taste. Founded on the Jersey Shore 1956, Jersey Mike's Subs began as a single neighbourhood shop in Point Pleasant, where founder Peter Canco bought the original store front aged 17 before embarking on a nationwide expansion. It remains at the heart of local communities and will now create opportunities to build connections here in the UK, with football fans at both grassroots and a professional level. Jersey Mike's prides itself on a longstanding commitment to giving back to communities, making the EFL Trophy a fitting competition to sponsor. The Trophy continues to provide a platform to emerging talent, with 123 EFL Academy players making their professional debut in the competition over the course of 2025/26. Its role in developing the next generation of international superstars is also significant. Twelve members of the England squad that reached the Semi-Final of the FIFA 2026 World Cup, held on American soil, made their professional debut in the Trophy, including stars such as Declan Rice, Bukayo Saka and Reece James.
Curated by Taleb Kabbara · Source: stockportcounty.com
Jersey Mike's, EFL Trophy, England, FIFA, Declan Rice, Reece James
Jersey Mike's: Jersey Mike's is an American sub brand and the new title sponsor of the EFL Trophy, entering English football and preparing to open a flagship UK restaurant.
EFL Trophy: The EFL Trophy is a football competition that provides a platform for emerging talent and is the competition Jersey Mike's has become the title sponsor of.
England: England is the national football team whose squad reached the Semi-Final of the FIFA 2026 World Cup and included twelve players who made their professional debuts in the EFL Trophy.
FIFA: FIFA is the global governing body of football that organized the 2026 World Cup held on American soil.
Declan Rice: Declan Rice is named as one of the players who made their professional debut in the EFL Trophy and later reached the FIFA 2026 World Cup Semi-Final with England.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.