American sandwich chain Jersey Mike's has become the new title sponsor of the EFL Trophy in a deal running through the 2030/31 season, coinciding with the brand's UK market entry and first London restaurant later this year. The partnership links Jersey Mike's community-focused charity work with a competition known for developing young talent—highlighted by dozens of academy debuts and several England internationals who first appeared in the Trophy—offering the brand grassroots and professional engagement opportunities.
American sub brand Jersey Mike's has officially arrived in English football as the brand-new title sponsor of the EFL Trophy. The blockbuster partnership will run until the end of the 2030/31 season and comes just as Jersey Mike's prepares to make its debut in the UK, with a flagship first restaurant on Argyll Street off Oxford Circus in London later this year. The recognised sub brand is a household name in the United States and Canada, operating over 3,300 stores, and now it's time for the Brits to get a taste. Founded on the Jersey Shore 1956, Jersey Mike's Subs began as a single neighbourhood shop in Point Pleasant, where founder Peter Cancro bought the original store front aged 17 before embarking on a nationwide expansion. It remains at the heart of local communities and will now create opportunities to build connections here in the UK, with football fans at both grassroots and a professional level. Jersey Mike's prides itself on a longstanding commitment to giving back to communities, making the EFL Trophy a fitting competition to sponsor. The Trophy continues to provide a platform to emerging talent, with 123 EFL Academy players making their professional debut in the competition over the course of 2025/26. It's role in developing the next generation of international superstars is also significant. Twelve members of the England squad that reached the Semi-Final of the FIFA 2026 World Cup, held on American soil, made their professional debut in the Trophy, including stars such as Declan Rice, Bukayo Saka and Reece James.
Curated by Taleb Kabbara · Source: www.efl.com
Jersey Mike's, EFL Trophy, England, FIFA
Jersey Mike's: Jersey Mike's is an American sub brand that has become the title sponsor of the EFL Trophy and is preparing to open its first UK restaurant on Argyll Street off Oxford Circus in London.
EFL Trophy: The EFL Trophy is a football competition that provides a platform to emerging talent and is the competition sponsored as the title partner by Jersey Mike's.
England: England is the national football team whose squad reached the Semi-Final of the FIFA 2026 World Cup and included twelve players who made their professional debuts in the EFL Trophy.
FIFA: FIFA is football's global governing body that organized the FIFA 2026 World Cup held on American soil.
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