Auckland FC has signed FreshChoice as its official supermarket partner, making the grocery chain a named sponsor of the club. The deal connects FreshChoice's brand with Auckland FC's fanbase and match-day exposure, providing commercial support to the club while boosting FreshChoice's visibility in the local sports market.
'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > FreshChoice Secures Official Supermarket Sponsorship with Auckland FC Sponsorship 2 min read FreshChoice Secures Official Supermarket Sponsorship with Auckland FC Written by MOS Editorial Team Published on 24 September 2026 Auckland FC has announced a partnership with supermarket brand FreshChoice , naming the retailer as the official supermarket sponsor of the club ahead of the upcoming football season. The partnership integrates FreshChoice branding prominently onto the back of Auckland FC’s official training apparel, which will be worn by players and retailed to supporters. Beyond elite apparel visibility, the collaboration focuses heavily on grassroots community activation, featuring regional player appearances at FreshChoice stores, consumer giveaways, and an exclusive initiative allowing a local grassroots football club to win a private training session with Auckland FC stars. Highlighting the alignment between retail expansion and club momentum, executive general manager at FreshChoice, Tim Cartwright, emphasised the shared growth trajectories of both entities. “Since launching in 2024, Auckland FC has shown incredible growth and momentum, and as FreshChoice continues on its own growth journey, partnering with a brand that shares our drive and commitment to local communities is a natural fit.” “Everything we do at FreshChoice starts with our local communities. “This partnership is really about showing up for the local people who support our stores every day. “We’re excited to get behind the team, support the fans, and celebrate a fantastic season ahead together,” Cartwright stated. Underscoring the importance of aligning with established brands that understand local service delivery, Auckland FC CEO, Nick Becker, added: “This club is about developing football in New Zealand and, most importantly, growing the community around it.” “What better way to support a growing community than partnering with an organisation that knows a thing or two about serving the local community,” Becker said. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Formula 1 has officially announced a partnership renewal with premier German lubricant... Melbourne Storm has announced a commercial partnership with Samoa Beverages, naming Samoa Water... Basketball WA has announced a commercial partnership with Nesuto Apartment Hotels, welcoming the... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com
FreshChoice, Auckland FC, Formula 1, Melbourne Storm, Samoa Beverages, Basketball WA, Nesuto Apartment Hotels
FreshChoice: FreshChoice is a supermarket brand that has been named the official supermarket sponsor of Auckland FC and will have its branding on the club's training apparel and run community activations.
Auckland FC: Auckland FC is a football club that has partnered with FreshChoice, integrating FreshChoice branding onto its official training apparel and coordinating grassroots community activations.
Formula 1: Formula 1 is a motorsport organisation that has officially announced a partnership renewal with a premier German lubricant brand as referenced's related links.
Melbourne Storm: Melbourne Storm is a rugby league club that has announced a commercial partnership with Samoa Beverages, naming Samoa Water as part of that deal as referenced's related links.
Samoa Beverages: Samoa Beverages is a beverage company named as a commercial partner of Melbourne Storm's related content.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.