MSC Cruises will be the title sponsor for three Grands Prix in the 2027 FIA Formula One World Championship: the Portuguese, Belgian and Turkish races, with branding also to include its luxury Explora Journeys arm. The deal continues MSC’s multi-year partnership with Formula 1 (in place since 2022 and running through 2030) and extends the cruise line’s trackside visibility and hospitality presence at key European events as Portugal and Türkiye return to the calendar.
CruiseMapper Cruise news Cruise Industry MSC Cruises named title sponsor of 3 Formula 1 Grands Prix in... MSC Cruises named title sponsor of 3 Formula 1 Grands Prix in 2027 John Stansfield September 24, 2026 , Cruise Industry MSC Cruises will serve as title sponsor of three Formula 1 races during the 2027 FIA Formula One World Championship, with the cruise line attached to the Belgian, Portuguese and Turkish Grands Prix. The sponsored events will include the Formula 1 MSC Cruises Grande Prêmio de Portugal 2027 at the Autódromo Internacional do Algarve in Portimão from June 18th to 20th, the Formula 1 MSC Cruises Belgian Grand Prix 2027 at Circuit de Spa-Francorchamps from July 23rd to 25th, and the Formula 1 MSC Cruises Turkish Grand Prix 2027 at Istanbul Park from October 1st to 3rd. The agreement represents the second consecutive year in which MSC Cruises will hold title sponsorship rights for three Formula 1 races. The cruise line began its partnership with Formula 1 in 2022, with the current global partnership extending through 2030. MSC Cruises already maintains a presence at Formula 1 events through trackside branding and hospitality programmes. During the 2027 season, branding for both MSC Cruises and Explora Journeys, the luxury ocean travel brand within MSC Group's Cruise Division, will also be displayed at selected Grands Prix. The three races will take place at circuits in three European countries, with Portugal and Türkiye returning to the Formula 1 calendar in 2027. Portugal's Grand Prix will be staged at the 4.6-kilometre Autódromo Internacional do Algarve in Portimão from June 18th to 20th. The event will mark Formula 1's return to Portugal after the country's most recent Grand Prix in 2021. The circuit is characterised by significant elevation changes and a technical layout. The Belgian Grand Prix will follow at Circuit de Spa-Francorchamps from July 23rd to 25th. Measuring 7.004 kilometres, Spa-Francorchamps is among the longest circuits used by Formula 1 and is a long-established venue on the championship calendar. Formula 1 will return to Türkiye for the October 1-3 Turkish Grand Prix at Istanbul Park. The 5.33-kilometre circuit joined the Formula 1 calendar in 2005 and has hosted nine Grands Prix. Its most recent Formula 1 races were held in 2020 and 2021, while its return in 2027 forms part of a new 5-year agreement running through 2031. The 2027 Formula 1 calendar comprises 24 Grands Prix in 22 countries, together with 10 Sprint events. Portugal and Türkiye are the two new additions to the schedule, while Belgium remains on the calendar. MSC Cruises MSC Explora Journeys cruise industry market curious SportsWellnessSpa
Curated by Taleb Kabbara · Source: www.cruisemapper.com
MSC Cruises, Explora Journeys, FIA Formula One World Championship, Circuit de Spa-Francorchamps, Istanbul Park, CruiseMapper
MSC Cruises: MSC Cruises is a global cruise line that will serve as title sponsor of three Formula 1 races during the 2027 FIA Formula One World Championship.
Explora Journeys: Explora Journeys is the luxury ocean travel brand within MSC Group's Cruise Division whose branding will be displayed at selected Grands Prix during the 2027 Formula 1 season.
FIA Formula One World Championship: The FIA Formula One World Championship is the global top-level single-seater motorsport championship during which the 2027 season will feature 24 Grands Prix and 10 Sprint events.
Circuit de Spa-Francorchamps: Circuit de Spa-Francorchamps is a 7.004-kilometre long-standing Formula 1 circuit that will host the Formula 1 MSC Cruises Belgian Grand Prix 2027 from July 23 to 25.
Istanbul Park: Istanbul Park is a 5.33-kilometre racing circuit that will host the Formula 1 MSC Cruises Turkish Grand Prix 2027 from October 1 to 3 and is the site of a new 5-year agreement running through 2031.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.