Jersey Mike's Subs has signed a title sponsorship of the EFL Trophy through the 2030/31 season as it prepares to open its first UK restaurant in London later this year. The deal brings the US sandwich chain’s community-focused brand into English football, aligning it with a competition noted for giving young players professional debuts and feeding future international talent.
American sub brand Jersey Mike's has officially arrived in English football as the brand-new title sponsor of the EFL Trophy. The partnership will run until the end of the 2030/31 season and comes just as Jersey Mike's prepares to make its debut in the UK, with a flagship first restaurant on Argyll Street off Oxford Circus in London later this year. The recognised sub brand is a household name in the United States and Canada, operating over 3,300 stores, and now it's time for the Brits to get a taste. Founded on the Jersey Shore 1956, Jersey Mike's Subs began as a single neighbourhood shop in Point Pleasant, where founder Peter Canco bought the original store front aged 17 before embarking on a nationwide expansion. It remains at the heart of local communities and will now create opportunities to build connections here in the UK, with football fans at both grassroots and a professional level. Jersey Mike's prides itself on a longstanding commitment to giving back to communities, making the EFL Trophy a fitting competition to sponsor. The Trophy continues to provide a platform to emerging talent, with 123 EFL Academy players making their professional debut in the competition over the course of 2025/26. Its role in developing the next generation of international superstars is also significant. Twelve members of the England squad that reached the Semi - Final of the FIFA 2026 World Cup, held on American soil, made their professional debut in the Trophy, includ ing stars such as Declan Rice, Bukayo Saka and Reece James.
Curated by Taleb Kabbara · Source: www.leytonorient.com
Jersey Mike's, EFL Trophy, England, FIFA, Point Pleasant
Jersey Mike's: Jersey Mike's is an American sub brand and the new title sponsor of the EFL Trophy, expanding into the UK with a flagship restaurant in London.
EFL Trophy: The EFL Trophy is a competition that provides a platform for emerging football talent and is the tournament Jersey Mike's will be the title sponsor of.
England: England is the national football squad that reached the Semi-Final of the FIFA 2026 World Cup and included twelve players who made their professional debut in the EFL Trophy.
FIFA: FIFA is football's global governing body and organiser of the FIFA 2026 World Cup, which was held on American soil.
Point Pleasant: Point Pleasant is the location of the original Jersey Mike's store where the business began in 1956.
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