The BCCI has signed Muthoot FinCorp as its title sponsor for the next two seasons, starting with India’s three-match home ODI series vs West Indies on September 27, replacing IDFC First. Reports say the deal was agreed at about Rs 4.85 crore per international game, completing the board’s sponsorship lineup alongside recently announced associate partners.
The BCCI has roped in Muthoot FinCorp as its title sponsor for the next two seasons, it is learnt. The association will come into effect from the three-match home ODI series against the West Indies starting on September 27. Muthoot FinCorp will replace IDFC First as the new title sponsor and according to sources, the deal has been struck around the base price of Rs 4.85 crore per international game. The IDFC First was reportedly paying Rs 4.2 crore per game, translating to Rs 235.2 crore for 56 matches during the contract period. On July 20, the BCCI had invited tenders for the title sponsorship rights, putting out a press release that said: “BCCI invites bids from reputed entities to acquire the Title Sponsor Rights for BCCI Events, through a tender process.” Earlier this month, the cricket board announced the appointment of Campa, SBI Life and ChatGPT as “Associate Partners for India Home Cricket for a two-season period”, commencing with India’s upcoming home series against the West Indies and running through March 2028. Muthoot FinCorp coming on board completes the BCCI sponsorship bouquet. Follow RevSportz for more updates. Comments are closed. Type above and press Enter to search. Press Esc to cancel.
Curated by Taleb Kabbara · Source: revsportz.in
BCCI, Muthoot FinCorp, IDFC First, West Indies, Campa, SBI Life, ChatGPT, RevSportz
BCCI: The Board of Control for Cricket in India (BCCI) is India's governing body for cricket and has roped in Muthoot FinCorp as its title sponsor for the next two seasons.
Muthoot FinCorp: Muthoot FinCorp is a financial services company that has been signed as the title sponsor of BCCI events for the next two seasons.
IDFC First: IDFC First is a financial services group that was the previous title sponsor of BCCI, reportedly paying Rs 4.2 crore per game during its contract.
West Indies: The West Indies cricket team is touring India for a three-match home ODI series against India starting on September 27.
Campa: Campa is an associate partner for India Home Cricket for a two-season period commencing with India’s home series against the West Indies.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.