Formula E puts faith in Disney+ to convert new audiences with streaming deal

Formula E has struck a streaming deal with Disney+, aiming to reach new viewers by putting races and related content on the platform; the pact shifts distribution toward a major global streamer rather than traditional broadcasters. The move signals Formula E’s strategy to grow its audience and commercial appeal through digital subscription exposure and Disney+’s marketing reach.

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MotoGP overhauls leadership team as Liberty era ramps up 23 September 2026

Curated by Taleb Kabbara · Source: www.blackbookmotorsport.com

Companies Mentioned

Formula E, Disney+

Formula E: Formula E is the electric single-seater racing championship that has partnered with Disney+ to reach and convert new audiences via a streaming deal.

Disney+: Disney+ is the streaming platform that has signed a deal to stream Formula E content aimed at converting new audiences.

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