The BCCI is reportedly close to naming Muthoot Fincorp as the title sponsor for India’s home international and domestic matches through March 31, 2028, in a deal said to pay Rs 4.85 crore per match. If confirmed, the move would replace IDFC First Bank’s slot at a higher per‑match rate and complement recently announced associate partners Campa, SBI Life and ChatGPT as the board beefs up its commercial lineup for the 2026–28 home cycle.
Brands BCCI set to bring Muthoot Fincorp on board as title sponsor Reported Rs 4.85 crore per match deal runs until March 2028 Published 8 hours ago on September 24, 2026 By indiantelevision.com Team Follow us on Google News Follow us on WhatsApp Share Tweet MUMBAI: Indian cricket is getting a new name in the title frame, with Muthoot Fincorp reportedly set to become the BCCI’s next title sponsor for the country’s home matches. According to media reports, the financial services company is expected to take over the title sponsorship rights for international and domestic matches played in India for the next two years. The partnership is expected to kick off with India’s upcoming ODI series against the West Indies later this month and run until March 31, 2028. The reported arrangement, being referred to as ‘Blue Muthoot’, has been negotiated at a base price of Rs 4.85 crore per match. However, neither the BCCI nor Muthoot Fincorp has formally announced the deal yet. If finalised at the reported rate, the partnership would mark an increase over the outgoing title sponsorship arrangement with IDFC First Bank, which paid Rs 4.3 crore per match. That puts the reported Muthoot Fincorp rate Rs 55 lakh higher for every match. The reports also suggest that the BCCI had explored a wider field of potential sponsors before zeroing in on Muthoot Fincorp. Google Gemini, IDFC First Bank, Spinny and SBI Life were among the names reportedly involved in discussions. The title sponsorship search comes as the BCCI builds out its commercial line-up for the 2026–28 home cricket cycle. The board has already locked in three associate partnerships, giving the sponsorship roster a fresh mix of consumer, financial and technology brands. On September 8, the BCCI announced Campa, SBI Life and ChatGPT as associate partners for India’s home cricket for two seasons. Those partnerships are also set to begin with the West Indies series and continue through March 2028. The three associate deals have a combined value of more than Rs 130 crore, according to the BCCI, representing a 44 per cent increase over the previous cycle. The board said the jump reflects the commercial value attached to India’s home cricket season. BCCI President Mithun Manhas had described the partnerships as an endorsement of the reach and commercial appeal of Indian cricket, saying the increased combined value demonstrated the confidence of leading brands in the property. With Muthoot Fincorp expected to occupy the title slot, the BCCI’s bilateral cricket sponsorship line-up for the home cycle would comprise the title sponsor alongside associate partners Campa, SBI Life and ChatGPT. For the board, the next two years could therefore see the Indian cricket jersey and match-day ecosystem carrying a noticeably fuller commercial scorecard. Related Topics: BCCI IDFC First Bank Indian cricket Muthoot FinCorp title sponsor Click to comment Leave a Reply Cancel reply Your email address will not be published. Required fields are marked * Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Advertisement Advertisement Advertisement Advertisement Indian Television Dot Com Pvt Ltd Signup for news and special offers! Please correct the marked field(s) below. 1,true,6,Contact Email,2 Thank you for Signing Up TVLinx ADLinx
Curated by Taleb Kabbara · Source: indiantelevision.com
Muthoot Fincorp, BCCI, IDFC First Bank, Google Gemini, Spinny, SBI Life, Campa, ChatGPT, West Indies, Indian cricket, Indian Television Dot Com Pvt Ltd
Muthoot Fincorp: Muthoot Fincorp is a financial services company expected to take over the BCCI's title sponsorship rights for international and domestic matches played in India.
BCCI: Board of Control for Cricket in India (BCCI) is the national governing body for cricket that is set to bring Muthoot Fincorp on board as the title sponsor for India's home matches.
IDFC First Bank: IDFC First Bank is the outgoing title sponsor that paid Rs 4.3 crore per match under the previous title sponsorship arrangement with BCCI.
Google Gemini: Google Gemini is one of the technology brands reportedly involved in discussions with the BCCI during the title sponsorship search.
Spinny: Spinny is an automotive retail brand that was reportedly part of the group of names involved in discussions with the BCCI over the title sponsorship.
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