Red Bull has become the official energy drink of the NBL through a league-wide partnership, marking a commercial sponsorship deal between the beverage brand and the league. The agreement gives Red Bull league-level rights and visibility, aiming to boost brand exposure while providing the NBL with sponsorship revenue and marketing support.
'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Red Bull Signs League-Wide Partnership as Official Energy Drink of the NBL Sponsorship 2 min read Red Bull Signs League-Wide Partnership as Official Energy Drink of the NBL Written by MOS Editorial Team Published on 25 September 2026 The Hungry Jack’s National Basketball League (NBL) has officially announced a partnership with global beverage leader Red Bull , welcoming the iconic brand on board as the Official Energy Drink of the League. The wide-ranging agreement spans on the entire competition, incorporating high-profile corporate brand integration across key calendar highlights, including the season’s marquee opening fixtures and the rapidly expanding Hungry Jack’s NBL Ignite Cup. The partnership represents a milestone for Australian professional basketball, seamlessly linking a premier domestic sports property with one of the most commercially influential and active brand sponsors in global sport. Red Bull’s dynamic presence will be embedded across critical touchpoints of the season, creating innovative fan-facing activations, digital content integrations, and driving high-energy engagement across both live arena environments and broadcast platforms as the league continues its steep upward commercial trajectory. NBL Chief Commercial Officer Samantha Green emphasised the strategic alignment and broader economic significance of securing an internationally renowned partner of Red Bull’s calibre within the expanding basketball ecosystem. “Red Bull is one of the most recognisable brands in the world, and having them join the NBL says a lot about where this League is heading,” Green said. “It’s a natural connection; both brands are built on energy, innovation and pushing to be the best. “Red Bull choosing to back the NBL now is further proof of the growth we’re seeing right across the game, and we’re proud to have them alongside us.” This collaboration highlights the growing attractiveness of the NBL to blue-chip corporations seeking deep coordination. With the Ignite Cup introducing an elevated competitive format and prize pool, the agreement with Red Bull provides enhanced sponsorship value and promotional reach that will resonate strongly with younger, digitally native audiences. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Lacrosse Australia has announced a partnership with sports medicine and equipment supplier Victor... Queensland Cricket has officially announced a two-year partnership with sporting equipment provider... Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com
Red Bull, Hungry Jack’s National Basketball League, NBL, MoS Member, Lacrosse Australia, Victor, Queensland Cricket, Newcastle United, Coca-Cola, Hungry Jack’s
Red Bull: Red Bull is a global beverage leader that has signed a league-wide partnership to become the Official Energy Drink of the Hungry Jack’s National Basketball League (NBL).
Hungry Jack’s National Basketball League: Hungry Jack’s National Basketball League is Australia’s professional basketball competition that has entered a partnership with Red Bull appointing the brand as its Official Energy Drink.
NBL: NBL is the National Basketball League (Australia) that has a league-wide partnership with Red Bull naming the brand the Official Energy Drink and integrating it across key season events including the Ignite Cup.
MoS Member: MoS Member is the Ministry of Sport’s membership product that offers exclusive insights, event tickets, professional development and networking events.
Lacrosse Australia: Lacrosse Australia is the national governing body for lacrosse in Australia that announced a partnership with sports medicine and equipment supplier Victor (mentioned’s related-links feed).
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.