JioStar has secured 15 brand partners across eight categories as co-presenting and associate sponsors for the West Indies Tour of India 2026, covering three ODIs and five T20Is across its television and digital platforms. The deal — involving names such as Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Airbnb — kicks off JioStar’s six-month festive cricket calendar and gives advertisers sustained visibility across multiple formats and touring sides rather than single events.
Brands JioStar signs 15 brands for West Indies tour as festive cricket season kicks off West Indies series opens JioStar’s six-month festive cricket calendar with four touring sides Published 15 hours ago on September 25, 2026 By indiantelevision.com Team Follow us on Google News Follow us on WhatsApp Share Tweet MUMBAI: As international cricket returns to India ahead of the festive season, JioStar has signed 15 brands across eight categories for the West Indies Tour of India 2026, spanning artificial intelligence, BFSI, paints, consumer electronics, travel, wellness and automotive. The broadcaster and streaming partner for India’s home matches has brought the brands on board through Co-Presenting and Associate Live partnerships across television and digital for the three ODIs and five T20Is. Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt have joined as Co-Presenting partners, while Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil and Airbnb are Associate partners. The West Indies series marks the start of JioStar’s festive-season cricket calendar, with the broadcaster positioning the extended schedule as an opportunity for brands to maintain visibility across multiple sporting properties rather than rely on individual matches or tournaments. JioStar head of sports sales Anup Govindan said the West Indies tour comes at an important period for advertisers as international cricket returns to the platform for an extended run. “The series gives advertisers the opportunity to build consistency and compound impact rather than rely on a single sporting moment,” he said, adding that the broadcaster is bringing together scale, continuity and innovation through the festive-season cricket calendar. The six-month calendar will feature four touring sides, with Sri Lanka, Zimbabwe and Australia following the West Indies. The schedule will cover ODIs, T20Is and Tests, giving advertisers opportunities to remain present across different formats and audiences through the season. The West Indies Tour of India 2026 begins on 27 September in Trivandrum with a three-match ODI series. The five-match T20I series will begin on 6 October. For JioStar, the sponsorship line-up highlights the continued role of bilateral international cricket as a platform for brands seeking sustained audience engagement during one of India’s busiest consumption periods. Related Topics: Anup Govindan Asian Paints Berger Paints Britannia ExxonMobil Google search Havells Herbalife Jiostar OpenAI PhonePe Tata AIG Tata Capital TVS Ultravolt Vimal pan masala West Indies Tour of India 2026 Click to comment Leave a Reply Cancel reply Your email address will not be published. Required fields are marked * Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Advertisement Advertisement Advertisement Advertisement Indian Television Dot Com Pvt Ltd Signup for news and special offers! Please correct the marked field(s) below. 1,true,6,Contact Email,2 Thank you for Signing Up TVLinx ADLinx
Curated by Taleb Kabbara · Source: indiantelevision.com
JioStar, Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe, Ultravolt, Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil, Airbnb, West Indies Tour of India 2026, Anup Govindan, Sri Lanka, Zimbabwe, Australia, Indian Television Dot Com Pvt Ltd
JioStar: JioStar is the broadcaster and streaming partner for India's home matches and organiser of a six-month festive cricket calendar beginning with the West Indies Tour of India 2026.
Havells: Havells is a consumer electricals brand that joined JioStar as a Co-Presenting partner for the West Indies Tour of India 2026.
OpenAI: OpenAI is an artificial intelligence company that joined JioStar as a Co-Presenting partner for the West Indies Tour of India 2026.
Google Search: Google Search is the search product from Google that joined JioStar as a Co-Presenting partner for the West Indies Tour of India 2026.
Berger Paints: Berger Paints is a paint manufacturer that joined JioStar as a Co-Presenting partner for the West Indies Tour of India 2026.
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