Adobe has become an Official Creative, Marketing and AI Partner of the National Hockey League (NHL), supplying Adobe CX Enterprise AI tools to help the league personalize and scale fan experiences across digital channels as it pursues global expansion. The collaboration aims to deepen engagement by enabling more targeted content delivery and potentially offering fans AI-powered creative tools to generate and share player- and team-focused content.
Adobe, NHL partner to deliver AI-powered fan experience Technology will help deliver ability to personalize content, enable individual creativity By NHL Public Relations @NHLPR September 28, 2026 <ul class="nhl-o-sharebar" data-plugin="sharebar" data-options='{"tit
Curated by Taleb Kabbara · Source: www.nhl.com
Adobe, National Hockey League, Adobe GenStudio, Adobe CX Enterprise, Adobe Experience Platform, Adobe Journey Optimizer, Adobe Express, Adobe Firefly, MoS, Club Racing Australia, Papua New Guinea Chiefs, Coca-Cola Europacific Partners Papua New Guinea, Lacrosse Australia, Victor, Facebook
Adobe: Adobe is the global technology leader providing AI, creativity and marketing solutions to power personalized fan experiences for the National Hockey League.
National Hockey League: The National Hockey League is the premier professional hockey league partnering with Adobe to deploy AI and Adobe CX Enterprise solutions to personalize and scale fan experiences globally.
Adobe GenStudio: Adobe GenStudio is Adobe's AI-powered content supply chain solution that will transform how the NHL creates and delivers branded, personalized content at global scale.
Adobe CX Enterprise: Adobe CX Enterprise is Adobe's suite combining marketing, creativity and AI tools that will be provided to the NHL and its 32 Clubs to drive customer experience orchestration and personalization.
Adobe Experience Platform: Adobe Experience Platform is Adobe's customer data and experience platform that can provide the NHL with a real-time view into customer needs and preferences.
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