QFM Group, which operates a large network of KFC and Taco Bell restaurants, renewed its multi-year Gold Partner agreement with Club Doncaster’s Club150, extending sponsorship through the 2026/27 season. As part of the deal both brands will appear on Doncaster Rovers' shorts, providing prominent exposure at home and away fixtures and underscoring QFM’s ongoing commercial and community investment in the Doncaster/South Yorkshire area.
QFM Group, the operator behind a large network of KFC and Taco Bell restaurants, confirmed it will continue as a Gold Partner of Club Doncaster’s Club150, supporting Rovers for the 2026/27 season, marking the second year of a multi-year partnership between the two organisations. As part of the renewed deal, both the KFC and Taco Bell brands will feature on the club's shorts throughout the season, giving QFM Group prominent visibility at every home and away fixture in front of thousands of fans. Founded in 1982, QFM Group has grown to become one of the UK's largest multi-brand restaurant franchise operators, with a strong presence across Doncaster and the wider South Yorkshire area. The sponsorship reflects the company's commitment to the city where it maintains a significant restaurant base and employs a large number of local people. Kishan Patel, QFM Group, said: “We are delighted to be able to partner with Doncaster Rovers Football Club for another year. Doncaster has been an important part of our business for many years, and we are thrilled to be able to support the club and the wider city through our sponsorship." Laura Hemstock, head of sales at Club Doncaster, said: “We’re delighted to welcome QFM Group back as a Gold Partner for another season. The partnership has been a great success in its first year, and it’s fantastic to continue working with a business that has such strong roots in Doncaster and a genuine commitment to the local community. “Having both KFC and Taco Bell represented on the Rovers shorts provides excellent exposure for the brands, while the partnership itself demonstrates the value of bringing together local businesses and the football club. We look forward to building on the relationship throughout the 2026/27 season.” The partnership builds on a successful first year, highlighting the importance of strong local business partnerships and the role football can play in connecting businesses with their communities. Doncaster Rovers Football Club, based at the Club Doncaster Sports Village competes in League One. QFM Group's continued support underlines its long-term investment in grassroots and community sport across the region.
Curated by Taleb Kabbara · Source: www.doncasterroversfc.co.uk
QFM Group, KFC, Taco Bell, Club Doncaster, Doncaster Rovers Football Club
QFM Group: QFM Group is a multi-brand restaurant franchise operator that confirmed it will continue as a Gold Partner of Club Doncaster’s Club150, supporting Doncaster Rovers for the 2026/27 season.
KFC: KFC is a quick-service restaurant brand that will feature on Doncaster Rovers' shorts as part of QFM Group's renewed Gold Partnership with Club Doncaster’s Club150.
Taco Bell: Taco Bell is a quick-service restaurant brand that will feature on Doncaster Rovers' shorts as part of QFM Group's renewed Gold Partnership with Club Doncaster’s Club150.
Club Doncaster: Club Doncaster is the community and commercial arm associated with Doncaster Rovers that operates Club150 and has accepted QFM Group as a Gold Partner for the 2026/27 season.
Doncaster Rovers Football Club: Doncaster Rovers Football Club is a League One football club based at the Club Doncaster Sports Village and the beneficiary of QFM Group's Gold Partnership, which includes brand placement on the team's shorts.
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