The National Hockey League has struck a multiyear global deal with Sofascore to integrate the fan analytics and data platform across its digital offerings. The partnership will give the NHL access to Sofascore’s real-time statistics and audience insights to enhance fan engagement and create new commercial opportunities.
'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > National Hockey League and Sofascore Announce Multiyear Global Partnership to Revolutionise Digital Fan Analytics Sponsorship 2 min read National Hockey League and Sofascore Announce Multiyear Global Partnership to Revolutionise Digital Fan Analytics Written by MOS Editorial Team Published on 6 October 2026 The National Hockey League has entered into a multiyear global partnership with sports-technology platform Sofascore , establishing a collaboration designed to transform advanced digital fan engagement and statistical visualisation. The commercial agreement grants Sofascore direct access to the league’s state-of-the-art NHL EDGE positional tracking data, with technical support provided by official league data partner Sportradar, marking Sofascore’s inaugural entry into professional ice hockey. By integrating its product and engineering teams with the league’s proprietary data infrastructure, Sofascore will roll out an advanced suite of analytical tools across its platform, which currently serves over 120 million sports fans annually across twenty-five disciplines. Highlighting the value of the international collaboration, Sofascore’s co-founder and CEO, Zlatko Hrkać, emphasised the alignment between advanced data transparency and consumer experience. “We’ve spent years building Sofascore around one idea: fans deserve to see the game with the same clarity the people inside it do.” “Working directly with the NHL’s own data and technology lets us do that for hockey, on a global scale. “This is just the beginning of what we’re committed to building together,” Hrkać said. Echoing these sentiments, NHL group VP of business development, Jason Jazayeri, underscored the digital growth priorities driving the partnership. “Innovation and fan engagement are at the heart of everything we do, and our partnership with Sofascore reflects both priorities.” “Together, we’re unlocking ways for fans around the world to experience the NHL through new advanced stats, powered by NHL EDGE data. “As the NHL continues growing globally, we’re committed to meeting fans where they are and delivering experiences that make the game more accessible, insightful and exciting than ever before,” Jazayeri said. The newly developed statistical toolkit features real-time play-by-play event mapping, next-generation shot maps detailing location, type, and quality, and innovative live metrics such as Offensive Intensity to track territorial dominance. Additionally, the platform introduces zone-based Attack Zones alongside sophisticated expected-value models, including general and goalie-specific expected goals metrics. These features aim to bridge the gap between casual fan consumption and professional-grade analytical clarity, reinforcing the organisation’s global expansion objectives. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Western Sydney Wanderers FC have announced an extension of their long-standing partnership... Formula E has secured a partnership with Bridgestone Corporation, appointing the global manufacturing... Health and fitness group Viva Leisure’s expanding brand Zoo Fit has secured a... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com
National Hockey League, Sofascore, Sportradar, Western Sydney Wanderers FC, Formula E, Bridgestone Corporation, Viva Leisure, Zoo Fit
National Hockey League: The National Hockey League is the professional hockey league that has entered into a multiyear global partnership granting its NHL EDGE positional tracking data to Sofascore to support advanced digital fan engagement and statistical visualisation.
Sofascore: Sofascore is a sports-technology platform that secured a multiyear global partnership with the National Hockey League to access NHL EDGE data and deploy an advanced suite of analytical tools across its platform.
Sportradar: Sportradar is the official league data partner providing technical support for Sofascore's integration with the NHL's NHL EDGE positional tracking data.
Western Sydney Wanderers FC: Western Sydney Wanderers FC is a football club that announced an extension of a long-standing partnership referenced in the Ministry of Sport site navigation.
Formula E: Formula E is the electric single-seater racing championship that secured a partnership with Bridgestone Corporation noted in the related content.
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