iHeartMedia has struck a partnership with the Professional Squash Association to become the exclusive audio rights holder and launch branded content and promotional campaigns across its stations and platforms. The deal gives iHeartMedia commercial and promotional control over PSA audio content, aiming to broaden the sport’s reach and create new advertising and sponsorship opportunities for both organizations.
News Headlines iHeartMedia Serves Up a Squash Partnership By Radio Ink - October 17, 2026 0 Facebook Twitter Linkedin The road to LA28 now runs through iHeartMedia for the National Squash League. A new audio partnership aims to introduce the sport’s athletes, matches, and personalities to listeners nationwide, with iHeart becoming title sponsor of the 2026–27 NSL season. Under the agreement, iHeart becomes the Official Audio Media Partner of the National Squash League, with a national promotional campaign across iHeart platforms to build awareness of the league’s 16 franchises and the sport. On court, men’s and women’s player jerseys will sport iHeartMedia logo patches. The audio giant will also have exclusive access to NSL Olympians and Olympic-bound athletes for its 2028 Summer Olympics coverage. The deal adds to iHeart’s growing portfolio of sport partnerships. In September , USA Lacrosse named the company its first Official Audio Media Partner, joining a roster that already included US Figure Skating and US Ski and Snowboard. In July , iHeartMedia became the Official Radio Partner of the USA Water Polo Junior Olympics. National Squash League Commercial Advisor Stephanie Borges stated, “This is the first national media partnership of its kind for professional squash in America. With LA28 approaching, iHeartMedia is the right partner to take the sport to a national audience, and this deal reflects both the league’s commercial growth and where squash is headed. Some of the world’s best athletes compete in our league every week, and this partnership will introduce them to millions of new fans before they step onto the Olympic stage. It’s a strong start to a big season, and there’s more to come.” iHeart President of Business Development and Strategic Partnerships Michael Biondo commented, “Squash’s Olympic debut at LA28 makes this the right moment to bring the sport to our audiences. Through our partnership with the National Squash League, we can connect our listeners with the athletes, personalities, and stories helping to bring squash into a new era, while creating new ways for fans to experience the sport across the country.” Share via: Facebook X LinkedIn More TAGS email13 Facebook Twitter Linkedin Previous article Townsquare’s Wilson, Audacy’s Oliviero Join Forecast 2027 Lineup Radio Ink Radio Ink is daily news, management information, sales tips, and digital ideas for radio stations, managers, and owners.
Curated by Taleb Kabbara · Source: radioink.com
iHeartMedia, National Squash League, USA Lacrosse, US Figure Skating, US Ski and Snowboard, National Squash League Commercial Advisor, LA28, iHeart, National Squash League Commercial Advisor Stephanie Borges, Michael Biondo
iHeartMedia: IHeartMedia is a global audio and media company that became the title sponsor of the 2026–27 National Squash League season and the Official Audio Media Partner of the National Squash League, providing a national promotional campaign, jersey logo patches, and exclusive access to NSL Olympians for 2028 Summer Olympics coverage.
National Squash League: The National Squash League is a professional squash league with 16 franchises that signed iHeartMedia as its Official Audio Media Partner and accepted iHeartMedia as title sponsor of the 2026–27 season.
USA Lacrosse: USA Lacrosse is the national governing body for lacrosse that named iHeartMedia its first Official Audio Media Partner in September.
US Figure Skating: US Figure Skating is the national governing body for figure skating that is listed among organizations with existing partnerships with iHeartMedia.
US Ski and Snowboard: US Ski and Snowboard is the national governing body for skiing and snowboarding that is listed among organizations with existing partnerships with iHeartMedia.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.