'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > AbbVie Steps Up as Official Pharmaceutical Partner of MLB Sponsorship 2 min read AbbVie Steps Up as Official Pharmaceutical Partner of MLB Written by MOS Editorial Team Published on 25 March 2026 AbbVie has announced league-wide partnership with Major League Baseball (MLB), officially becoming the league’s first-ever pharmaceutical partner. The collaboration centers on a massive expansion of the “Striking Out Cancer” initiative, a programme originally piloted with the Chicago Cubs. The pharmaceutical giant has pledged to donate up to $1 million per season toward cancer research and awareness through the non-profit organisation Stand Up to Cancer. Emphasising the importance of leveraging the sport’s reach for public health, senior VP of Corporate Affairs at AbbVie, Tracie Haas, said: “Cancer impacts millions of families, and partnerships like this allow us to meet people where they are and spark meaningful conversations around awareness and action.” “By expanding Striking Out Cancer across Major League Baseball, we can elevate awareness and reinforce our commitment to helping make a real difference for patients, their families and communities,” Haas said. The core of the partnership involves a $20 donation for every strikeout recorded across all MLB games during the 2026 season. This figure reflects World Health Organisation data indicating that 20% of the global population will face a cancer diagnosis before age 75. With approximately 40,000 strikeouts occurring annually, the base initiative is expected to generate $800,000, with additional “donation enhancements” triggered by perfect games, no-hitters, and marquee league events. The commercial agreement grants AbbVie significant visibility across MLB’s broadcast, digital, and social media channels.The brand will hold a prominent presence during the All-Star Game and the “MLB at Field of Dreams” specialty fixture. Notably, AbbVie has secured the position of presenting sponsor for the Wild Card Series, ensuring high-impact brand alignment during the critical early stages of the post-season. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Australian smart home system manufacturer MyPlace has announced a three-year extension of its... Leading European workwear brand Strauss has chosen Australian Rules Football as the cornerstone... The Brisbane Heat have announced a partnership with global watch brand SEIKO, under... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com