'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Staffing > Adidas Announces Leadership Succession Plan for Central European Markets Staffing 2 min read Adidas Announces Leadership Succession Plan for Central European Markets Written by MOS Editorial Team Published on 13 July 2026 Adidas has announced the appointment of veteran executive Claus-Peter Mayer as the new general manager for central europe. Effective September 1, Mayer will assume responsibility for the region, which encompasses several key territories, most notably the brand’s home market of Germany, alongside Austria, Switzerland, Poland, the Czech Republic, Hungary, and Slovakia. With a career spanning more than 30 years at Adidas, he brings a deep institutional knowledge that is expected to provide stability and continuity for the Central European business unit. Having most recently managed the company’s Southern European operations from a base in Paris, Mayer has navigated diverse and complex retail landscapes, a skillset that will be critical as he transitions to oversee operations in the heart of the company’s domestic market. The leadership change follows the departure of Marina Moguš, who has served as the general manager for central europe since 2021. Moguš is stepping down from her role after 19 years with the company to pursue a new professional opportunity outside the sporting goods industry. Her departure marks the end of a long-standing tenure during which she played a pivotal role in shaping the brand’s regional strategy and strengthening its market position. In addition with this appointment, Adidas has confirmed that Olivier Gianina will succeed Mayer in leading the Southern European region. Gianina, who has been an integral part of the company since 2003, transitions to this role following his recent success in managing the brand’s business operations in Brazil. This rotational approach highlights the organisation’s ongoing commitment to internal talent mobility, ensuring that its regional leadership teams are comprised of experienced executives who possess a comprehensive understanding of both local markets and global commercial standards. Europe remains the company’s largest geographic region, reporting sales of EURO2.09 billion (AUD3.4 billion ) in the first quarter of the year. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! The West Coast Fever have announced a major three-year contract extension for head... MotoGP Group has announced the appointment of Carlos Ezpeleta as deputy CEO, working... Boccia Australia has officially appointed of Maria Twomey as its newest Board Director,... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com