Home Sports Business Sponsorship adidas expands women’s basketball portfolio With Unrivaled partnership adidas will provide on-court uniforms and performance apparel for Unrivaled athletes, while also supporting the league’s broader basketball ecosystem through youth camps, clinics and community programmes. By Aashay Khandelwal September 26, 2026 WhatsApp Linkedin Facebook X Telegram adidas expands women’s basketball portfolio With Unrivaled partnership adidas has strengthened its position in women’s basketball through a new multi-year partnership with Unrivaled , becoming the league’s official uniform and performance apparel partner from the 2027 season. Under the agreement, adidas will provide on-court uniforms and performance apparel for Unrivaled athletes, while also supporting the league’s broader basketball ecosystem through youth camps, clinics and community programmes. The partnership will also introduce an expanded range of official Unrivaled merchandise, including authentic player jerseys and lifestyle products. The deal places athletes at the centre of the collaboration, with adidas and Unrivaled set to develop player storytelling and content initiatives designed to increase the visibility of the league’s talent and create new opportunities for players to connect with fans. Max Staiger, Global General Manager of adidas Basketball, said, “We continue our journey to be the next-generation brand of basketball. Unrivaled shares our belief in what’s possible in women’s basketball, and investing in athletes is the best way to grow the game. We’re excited to partner with the league to advance that vision through innovation, athlete empowerment, and new opportunities that grow the game at every level.” Candace Parker, President of adidas Women’s Basketball, added, “adidas has a long history of investing in the athletes and moments that define this game. Through this partnership, adidas will bring elite performance innovation to Unrivaled athletes while continuing to invest in the future of women’s basketball at every level.” Alex Bazzell, Unrivaled Co-Founder and CEO, continued, “Our partnership with adidas represents an important next step in Unrivaled’s growth and evolution . adidas shares our vision and commitment to investing in the future of women’s basketball, and together we’ll elevate the athlete experience, create new opportunities for our players, and serve our fans even better.” The agreement also expands adidas’ basketball portfolio, which includes partnerships across the NBA , WNBA and NBA G League . The brand has increasingly focused on women’s basketball, using athlete partnerships, performance innovation and storytelling to strengthen its presence in the sport. Unrivaled’s commercial momentum has also accelerated, with the league recently completing a Series C funding round that raised more than $100 million at a reported valuation of $650 million. The league currently features eight clubs and 54 players. Tags Adidas Sponsorship Unrivaled Related Articles Muthoot FinCorp bags India home cricket title sponsorship through 2028 Leeds United continue commercial partnership with NOCO FC Barcelona expand Espai Barça commercial portfolio with Nespresso partnership Databricks returns to Berkeley roots with major Cal Athletics alliance JioStar kickstarts festive cricket season with 15 brands across 8 categories Liverpool Basketball steps into new era with adidas partnership Load more Latest Articles Cricket India vs West Indies 2026 1st ODI: Match preview, head-to-head and streaming details Cricket Muthoot FinCorp bags India home cricket title sponsorship through 2028 Football Style Baazar comes on board as principal partner for India vs Brazil historic clash Football WSL Football links matchday growth with Tesco’s school nutrition programme Football Leeds United continue commercial partnership with NOCO Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com