'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > American Football Australia Selects PlayHQ as Digital Partner to Drive National Growth Sponsorship 2 min read American Football Australia Selects PlayHQ as Digital Partner to Drive National Growth Written by MOS Editorial Team Published on 26 August 2026 American Football Australia (AFA) has announced a partnership with global sports management platform PlayHQ , appointing the company as its exclusive technology provider for national registration, payments, and competition management. Under the terms of the agreement, AFA and its member states will utilise advanced reporting and analytics through AnalyticsHQ to track participation metrics and growth trends, alongside PlayHQ’s built-in artificial intelligence assistant to streamline club onboarding and administrative training. The platform introduces a modern, mobile-first experience designed to simplify payments and fixture management for participants, significantly reducing administrative burdens for volunteers across the organisation’s seven active member states and approximately fifty clubs nationwide. Commenting on the focus of the agreement, CEO of PlayHQ, Tim MacKinnon, said: “American Football Australia came to us with a clear goal: to build the foundations to grow the sport at scale.” “We are pleased to be their technology partner, providing a platform built for grassroots sport that gives administrators and volunteers time back, and gives players a straightforward experience from the moment they register,” he said. The platform rolls out ahead of the upcoming tackle and flag season, ensuring clubs are fully equipped with efficient digital infrastructure to manage surging interest. Emphasising the long-term operational benefits and commercial alignment of the alliance, CEO of American Football Australia, Wade Kelly, added: “PlayHQ is a market leader and we are pleased they share the same vision of extraordinary growth for our sport in the coming years.” “PlayHQ takes administrative load off our volunteers, gives families a simpler and more flexible way to register and pay, and gives us the data we need to make good decisions as the sport develops across the country, from grassroots clubs through to our high-performance pathways,” Kelly said. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Melbourne Victory has secured a four-year technical kit and apparel partnership with prominent... The Fremantle Football Club has announced that the iconic West Australian smallgoods business... The Brisbane Bullets have announced a major partnership with homegrown activewear brand LSKD,... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com