Antenna: Peacock Posts Big Viewership Numbers in February Thanks to Sports Erik Gruenwedel March 20, 2026 February was a big month for programming on Peacock. The streamer’s content featured three major live sports events spanning 17 days: the Milan Cortina Winter Olympics (Feb. 6-22), Super Bowl LX (Feb. 8), and the NBA All-Star Game (Feb. 15). It was also a big month for U.S. customer acquisitions, up about 5.2 million sign-ups, according to new data from Antenna. Peacock also attracted a record-breaking number of gross paid subscriber additions with 4.9 million , representing 34% of all gross sub adds across the SVOD category. It was the largest number of new paying customers in a single month that Antenna has ever observed for an existing streaming service. Antenna calculates the number of new paying subscribers in a given month, including both new and converted (from trial) subscribers. Like many SVOD services, Peacock has pulled back on free trials to drive acquisitions; Antenna estimates that only 1% of all sign-ups in February came via a free trial. Antenna has heretofore observed large acquisition spikes among services with rights to major sporting events. With the close scheduling of both the Winter Games Opening Ceremonies and Super Bowl LX, Antenna estimates Peacock drew 3.4 million sign-ups between Feb. 5 and Feb. 9 alone. The sign-ups during the three-day period for Super Bowl LX reached 2.9 million, making it Peacock’s biggest acquisition event to date, exceeding Peacock’s exclusive AFC Wild Card Game matchup between Kansas City and Miami in January 2024. As the market matures, SVOD streamers are increasingly using big moments to drive acquisition, along with programming strategies to boost engagement among these sign-ups in the critical early months of subscription tenure, according to Antenna. Subscribe HERE to the FREE Media Play News Daily Newsletter! Related Posts Peacock Adds NBC Sports Channel Peacock has added a new exclusive free channel: NBC Sports on Peacock. Debuting Aug. 24, the channel will stream daytime live sports talk programming, including “PFT Live with Mike Florio,” “The Dan Patrick Show” and “The Rich Eisen Show.” In September, “Brother From Another” and “PFT PM” will join the… Peacock Adds New Dynamic Features to February Live Sports Streams NBCUniversal has announced new dynamic features coming to Peacock during what the company calls "Legendary February," as the platform streams the 2026 Milan Cortina Winter Olympics, Super Bowl LX, and the 2026 NBA All-Star Weekend. Rinkside Live and Courtside Live… Peacock Streaming Professional Lacrosse NBCUniversal's subscription streaming service Peacock will be the new streaming home of the Premier Lacrosse League for the upcoming 2021 season, both parties announced March 3. The deal features live and commercial-free streaming coverage of every game this season, including… NBCUniversal Considering Cable Channel Featuring Peacock Sports, NBA Content Cable TV might not be dead yet. NBCUniversal is reportedly considering launching a cable channel that would include Peacock sports content, in addition to the NBA. The channel would launch in the fall to coincide with NBC Sports and Peacock… Author Erik Gruenwedel Posted on March 20, 2026 March 23, 2026 Categories Digital , News , Research , Sports , Streaming , Top News Story Tags Antenna , Live Sports , NBA All-Star Game , Peacock , Super Bowl LX , Winter Olympics -->
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