Apple has struck a licensing arrangement to allow bars and restaurants to stream Apple TV sports programming commercially, expanding the platform’s venue reach. The deal opens a new revenue and distribution channel for Apple TV while giving hospitality businesses access to premium live sports content to attract patrons.
Home Apple TV News Apple Inks Deal to Bring Apple TV Sports Content to Bars and Restaurants Apple Inks Deal to Bring Apple TV Sports Content to Bars and Restaurants Chris Hauk - Feb 19, 2026 Apple has inked a deal with EverPass Media that will bring Apple TV sports content to EverPass customers in the United States. EverPass Media bundles premium sports content for restaurants, bars, hotels, and other businesses that want to offer sporting events in their establishments. With the addition of Apple TV, EverPass will be able to offer Formula 1, Major League Soccer, and Major League Baseball content at no additional cost via its EverPass Core content package. Other EverPass Core content includes NFL Sunday Ticket; Peacock Sports Pass (Premier League, Big Ten football and basketball); Prime Video (Thursday Night Football, NBA, WNBA, NWSL, NASCAR); ESPN+ (College football and basketball, NHL, PGA TOUR and more), Paramount+ (UEFA Champions League) and more. With the addition of Apple TV’s sports programming, EverPass customers will now have access to: Formula 1 ® : U.S. customers receive all-access coverage of every Grand Prix™ – including practice, qualifying and Sprint sessions. Major League Soccer: Live coverage of every MLS match, including enhanced featured matches every weekend during the regular season on Saturday Showdown and Sunday Night Soccer as well as MLS All-Star Game, Leagues Cup, MLS Cup and more, along with pre-and post-match programming every matchday. “Friday Night Baseball”: A weekly doubleheader of featured MLB Friday night games, with pre-and post-game coverage. “We are excited to partner with Apple and bring its premier content to EverPass, enhancing our ability to deliver must-have live sports to commercial audiences. From the continued growth of MLS and the enduring pull of MLB to Formula 1’s rapidly expanding global fanbase, Apple’s content strengthens and diversifies our library of premium offerings,” said Alex Kaplan, CEO of EverPass Media. “By integrating top-tier live sports with modern streaming technology and management tools, EverPass is continuing to build a complete and reliable technology solution that meets the specific needs of the commercial market and drives business for our customers.” Next Up First Failure of Apple’s C1X Modem in iPhone Air Reported Topics Apple TV EverPass Media News Share Tweet Flip It Reddit Pocket Pin It -->
Curated by Taleb Kabbara · Source: www.mactrast.com
Apple, Apple TV, MacTrast
Apple: Apple is the technology company that inked a deal to bring Apple TV sports content to bars and restaurants as described.
Apple TV: Apple TV is Apple's streaming/media platform whose sports content will be brought to bars and restaurants under the announced deal.
MacTrast: MacTrast is the publication that published the article titled 'Apple Inks Deal to Bring Apple TV Sports Content to Bars and Restaurants'.
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